MUST HAVE PREVIOUS LEAD GENERATION AGENCY EXPERIENCE
About Rated Media
Rated Media is a performance marketing agency that generates exclusive, high-quality leads for businesses. We run done-for-you Meta advertising, produce our own video creative, and use automation to follow up on every lead. We work with over 100 clients and are growing fast, with early expansion into the US.
The Role
You will own Meta ad performance across our client accounts. You will plan, launch, optimise and scale campaigns, and you will know exactly what to do when something goes wrong. We want someone who has seen every situation (restricted accounts, learning-phase problems, creative fatigue, lead quality drops, rising CPLs) and fixes it quickly without hand-holding.
What You’ll Do
- Build, launch and manage Meta lead generation campaigns for multiple clients at once
- Scale budgets without breaking performance
- Analyse results daily and make fast, data-led decisions on budgets, audiences, placements and creative
- Work with our creative team (video editor and creative director) on briefs, testing plans and iteration based on what the data shows
- Diagnose and resolve account issues: disapproved ads, restrictions, pixel and CAPI problems, tracking gaps
- Keep lead quality high by working with the team on form setup, targeting and follow-up
- Report clearly to account managers and leadership on spend, CPL, lead quality and next steps
- Test continuously: new angles, hooks, formats, audiences and structures
Must-Haves
- Proven lead generation agency experience. You have run paid ads for clients on a results-driven basis, not just in-house for one brand.
- Managed £50k+ per month in Meta ad spend, either across accounts or as a single large budget, with evidence of results
- Deep, hands-on Meta Ads Manager expertise: campaign structure, Advantage+, CBO/ABO, lead forms vs. conversion campaigns, pixel and Conversions API, and creative testing frameworks
- Confidence handling account restrictions, policy issues and learning-phase problems
- Strong analytical skills and comfort making decisions from the numbers
- Reliable, self-managed and communicative, able to run accounts independently as a contractor
- Fluent English and good written communication
Nice-to-Haves
- Google Ads experience (Search, Performance Max, Local Services). We may expand into Google Ads in the future and want someone who can help build that.
- Experience with GoHighLevel (GHL) or similar CRM and automation platforms
- Experience managing UK or US clients
- Familiarity with video-first creative strategy
What Success Looks Like
- Consistent CPL and lead quality across client accounts
- Fewer account issues and faster resolution when they happen
- Clients scaling spend with us because results hold
- A clear testing pipeline that keeps creative and campaigns fresh
What We Offer
- £30k-£40k per year, based on experience
- Long-term contract with room to grow as we scale
- Remote working
- Work with a creative team and in-house video production
- Opportunity to help shape our Google Ads offering
How to Apply
Send your CV or portfolio along with:
- The largest monthly Meta ad spend you’ve personally managed
- Your agency background and the types of clients you’ve worked with
- One case study with numbers (spend, CPL, lead volume, what you changed)
Pay: £30,000.00-£40,000.00 per year
Work Location: Remote
