Job Summary
We are seeking a highly motivated Paid Search Manager to lead and optimise our digital advertising campaigns. The ideal candidate will possess a strong understanding of paid search strategies, including PPC campaign management and media buying, to maximise our online visibility and drive targeted traffic. This role offers an exciting opportunity to work within a dynamic marketing team, utilising advanced tools such as Google Ads, Google Analytics, and Google Tag Manager to deliver measurable results. The successful applicant will be responsible for developing innovative campaigns across multiple platforms, including social media channels like Facebook Advertising, ensuring alignment with overall marketing objectives.
Responsibilities
- Develop, implement, and optimise paid search campaigns across platforms such as Google Ads and Facebook Advertising.
- Manage media buying activities to ensure efficient allocation of advertising budgets.
- Monitor and analyse campaign performance using tools like Google Analytics and Google Tag Manager, adjusting strategies to improve ROI.
- Conduct keyword research and optimise ad copy for maximum engagement and conversion rates.
- Oversee PPC campaign management, including bid adjustments, A/B testing, and audience targeting.
- Collaborate with the marketing team to integrate SEO strategies with paid search initiatives for comprehensive digital marketing efforts.
- Generate detailed reports on campaign performance, providing insights and recommendations for future optimisation.
- Stay informed about industry trends and emerging technologies in digital advertising to maintain a competitive edge.
Experience
- Proven experience in managing Google Ads campaigns with a strong understanding of PPC principles.
- Familiarity with social media management tools and experience in Facebook Advertising is desirable.
- Demonstrable expertise in media buying and optimisation techniques to maximise campaign effectiveness.
- Strong analytical skills with proficiency in Google Analytics and Google Tag Manager for tracking and reporting purposes.
- Knowledge of SEO best practices to complement paid search strategies.
- Experience with DoubleClick or similar ad management platforms is advantageous.
- Ability to manage multiple campaigns simultaneously while maintaining attention to detail and meeting deadlines. This role is ideal for a proactive individual passionate about digital marketing who thrives in a fast-paced environment and is eager to utilise their skills to achieve impactful results within our organisation.
Job Type: Part-time
Pay: £12.21-£40.10 per hour
Work Location: Remote
