About Join the Claim
Join the Claim (JTC) is a specialist marketing and client onboarding business that connects consumers with legal representation. We work alongside SRA-regulated law firms to generate high-intent claimant leads at scale, using creative testing, data-driven strategy, and deep channel expertise to deliver efficient CPL and CPA across multiple legal verticals.
We operate in a fast-moving, performance-driven environment where paid social is at the heart of how we grow. As we expand into new verticals and client relationships, we’re building out our in-house media buying capability — and looking for someone sharp, data-led, and motivated to succeed.
The Role
As Media Buyer at JTC, you’ll manage paid social campaigns across Meta, Google and TikTok, delivering compliant, conversion-focused media buying that drives high-volume claimant acquisition for our law firm partners.
You’ll play a central role in how we attract consumers who need legal support — balancing compliant execution with robust testing and optimisation. Working closely with our creative and operations teams, you’ll use insights to shape strategy and scale what works.
What You’ll Do
- Execute paid media strategies across Meta, Google and TikTok to drive efficient CPL and CPA for legal services campaigns
- Audit and evaluate ad accounts, using performance data to build clear optimisation roadmaps
- Collaborate with the creative team to shape paid social strategy aligned to vertical-specific goals
- Use platform data and internal reporting to inform daily optimisation decisions, including disposition and lead quality data
- Implement structured testing frameworks across creative, audiences, placements, and formats
- Maintain ad account hygiene — clean naming conventions, logical structure, and scalable architecture
- Identify and report on insights, bottlenecks, risks, and performance trends
- Ensure every change in the ad account ties directly to objectives and KPIs
- Produce clear weekly and monthly reporting with actionable recommendations
- Ensure full compliance with legal advertising requirements, platform policies, and internal standards
What We’re Looking For
Essential
- 2+ years’ experience running paid social campaigns, ideally in lead generation, regulated sectors, or high-volume direct response
- Strong experience managing Google, Meta and/or TikTok campaigns at scale
- A solid understanding of testing, scaling, and optimisation approaches for performance-driven campaigns
- Data-led thinking — comfortable reviewing platform performance and turning insights into action
- Highly organised, with the ability to maintain clean, scalable account structures
- Excellent written and verbal communication with a clear, concise reporting style
- Proactive and curious, with the ability to solve problems independently
- Ability to work with the creative & content team to ensure alignment
Nice to Have
- Experience in agency environments, financial services, claims, insurance, or DTC performance marketing
- Experience managing higher-volume budgets or multi-vertical campaigns
- Familiarity with compliance considerations in regulated advertising
What Success Looks Like (First 3–6 Months)
- CPL and CPA improvements across core campaigns
- Structured testing implemented with consistent, documented learnings
- Strong working partnerships with creative, data, and operations teams
- Clean, well-organised, and scalable ad accounts
- Reporting that drives decision-making and confident scaling
- Ownership of multiple claimant acquisition campaigns across verticals
Why Join the Claim?
- Remote - With occasional in office meetings in either Manchester or Birmingham
- Real ownership of the media buying function in a growing business
- Competitive base salary with additional performance based incentives
- A small, ambitious team where your work directly impacts growth
- Exposure to multiple legal verticals and the opportunity to shape strategy, not just execute it
Requirements
- Professional in English
- 2+ years’ experience in media buying
- Authorised to work in the United Kingdom
- Willing to accept a background check
Job Type: Full-time
Pay: £35,000.00-£45,000.00 per year
Benefits:
- Company pension
- Work from home
Experience:
- Media buying: 2 years (preferred)
Work Location: Remote
