Location: Remote / Flexible Type: Freelance / Fractional Agency: Volaro Digital Hours: Flexible, account-by-account basis Start Date: Immediate / Flexible

Role Overview

Volaro Digital is looking for a freelance Meta Paid Media Specialist to support our team on an account-by-account basis.

This role is for an experienced Meta specialist who can quickly review client ad accounts, diagnose performance issues, and provide clear, practical recommendations to improve results.

We are not looking for a generalist. We need someone with deep Meta Ads experience who can open an account and quickly understand what is working, what is not working, and why.

You will review campaign structure, targeting, placements, creative performance, lead quality, tracking, landing page journeys and optimisation opportunities, then provide clear direction to our internal team.

This is a flexible fractional role, ideal for someone who works independently and can provide high-level paid media insight without needing long onboarding or hand-holding.

About Volaro Digital

Volaro Digital is a specialist performance marketing agency helping premium brands in investment, finance, property, luxury and high-value services generate better quality leads and measurable ROI.

We combine strategy, creative, paid media and funnel optimisation to help clients turn attention into enquiries, and enquiries into commercial results.

We are ambitious, fast-moving and performance-led, and we are looking for trusted specialists who can help us raise the standard of our campaign delivery.

Key Responsibilities

1. Audit Meta Ad Accounts

Review Meta ad accounts on an account-by-account basis, assessing campaign setup, structure, targeting, placements, budget allocation, tracking, creative performance and overall efficiency.

You should be able to identify quickly whether performance issues are caused by setup, strategy, creative, audience, landing page journey, offer, tracking or another factor.

2. Diagnose What Is and Isn’t Working

Provide clear insight into why campaigns are performing well or underperforming.

This could include identifying issues such as weak creative, poor campaign structure, incorrect optimisation events, targeting problems, bad placements, poor lead quality, landing page friction, offer weakness, or inefficient budget distribution.

3. Recommend Practical Improvements

Give the team clear, actionable recommendations on what should be changed, tested or improved.

This may include recommendations around:

Campaign structure
Targeting and audience setup
Placements
Budget allocation
Creative testing
Copy and hook direction
Lead forms versus landing pages
Tracking and optimisation events
Retargeting
Funnel improvements

4. Support Testing Strategy

Help shape testing plans for Meta campaigns, including creative tests, audience tests, offer tests, placement tests and funnel tests.

We need someone who can tell us what to test next, why it matters, and how to structure the test properly.

5. Provide Specialist Meta Insight

Bring expert knowledge of Meta Ads best practice, platform changes and performance patterns.

You should be able to look at an account and quickly spot opportunities that a generalist may miss.

What We’re Looking For

We are looking for someone with:

Strong specialist experience managing and optimising Meta Ads campaigns
Ideally experienced within financial markets including knowledge of compliance
A proven track record improving paid social performance
Experience auditing live ad accounts and diagnosing issues quickly
Strong knowledge of campaign structure, targeting, placements, optimisation events and tracking
Good understanding of creative performance, hooks, messaging and ad formats
Experience with lead generation campaigns
Ability to assess whether campaigns should use instant forms, landing pages or other funnel routes
Strong commercial judgement and an understanding of lead quality, not just lead volume
Clear communication and the ability to give practical recommendations
Confidence working independently on a fractional or freelance basis

How the Role Will Work

We will bring you in on an account-by-account basis when we need specialist support.

For example, we may ask you to review a Meta ad account for 30 to 60 minutes and provide a short breakdown of:

What is working
What is not working
Why performance is where it is
What needs to be changed
What should be tested next

Depending on the account, this may lead to further support, ongoing optimisation input, or more regular fractional work.

Why Work With Volaro Digital?

Flexible freelance work
Account-by-account support
Work with ambitious clients in investment, finance, property, luxury and high-value services
Support a growing performance agency with strong commercial ambition
Opportunity for ongoing fractional work if the relationship works well
Work with a team that values speed, clarity and expert judgement

How to Apply

If you are a Meta Ads specialist who can quickly audit accounts, diagnose performance issues and provide clear recommendations, we would love to hear from you.

Please send your CV, a short overview of your Meta Ads experience, and examples of accounts or campaigns where you have improved performance.

Pay: £40.00-£50.00 per hour

Work Location: Remote

Volaro Digital

Latest Jobs

Fractional Meta Paid Media Specialist