Head of Paid Media
Location: Hybrid (London / Remote)
Salary: Competitive, based on experience
About the Role
We’re looking for a Head of Paid Media to lead the paid performance function across our e-commerce clients, driving acquisition, efficiency, and growth through best-in-class paid social and PPC strategies.
This is a senior, hands-on role suited to someone who can balance strategic oversight with executional excellence, confident in managing large-scale ad accounts while leading a growing team.
Key Responsibilities
• Lead and own strategy across Paid Social (Meta, TikTok) and PPC (Google Ads, Shopping, YouTube) for multiple e-commerce brands.
• Manage and mentor a team of paid media specialists, ensuring quality control, campaign excellence, and clear growth development pathways.
• Oversee budgets of up to £100K/month per account, ensuring efficient allocation and strong ROAS/CPA performance.
• Develop and implement testing frameworks across creative, audience, and funnel structure to drive continuous improvement.
• Collaborate cross-functionally with Creative, CRM, and Strategy teams to deliver integrated, full-funnel performance campaigns.
• Present insights and growth strategies to clients during QBRs and strategy sessions.
• Stay ahead of industry trends, new platform features, and performance tactics to keep clients at the forefront of paid media innovation.
Requirements
• 4+ years’ hands-on experience managing Paid Social (Meta, TikTok) and PPC (Google) for e-commerce brands.
• Proven track record managing £100K+ monthly budgets and delivering consistent ROI improvements.
• Strong understanding of e-commerce metrics (AOV, LTV, MER, ROAS, CAC).
• Experienced in leading teams, providing coaching, feedback, and performance management.
• Comfortable with creative strategy and briefing high-performing paid assets.
• Deep technical knowledge of Ads Manager, Google Ads, and analytics platforms (GA4, Looker Studio, etc.).
• Highly analytical mindset with excellent communication and presentation skills.
Preferred
• Experience in Shopify or DTC environments.
• Background working in an agency or performance-led environment.
• Familiarity with automation tools, tracking, and attribution models.
