Location: Soho, London (Hybrid – 1–2 days per week in office)

Type: Full-time

Salary: Between £42,000 - £50,000, experience dependent

Are you actually shaping your clients media plans — or just delivering someone else’s decisions?

Do you find yourself spending too much time executing plans shaped by constraints, habits, or structures that limit how much influence you really have?

Are you a curious thinker, with a drive to deliver outstanding solutions and outcomes for your clients?

Maybe you’re curious about AI, marketing theory, behavioral science, and where paid media is actually heading — but don’t always have the time and space to explore it properly.

You’re eager to put your stamp on something, rather than simply deliver within someone else’s framework.

If that sounds familiar, this role is for you.

About Adfabric

Adfabric is a multi-award-winning, future-focused paid media agency based in London. We’re building the agency of tomorrow — combining exceptional talent, emerging technology, and progressive thinking to deliver seismic business impact for ambitious brands.

Our clients span Banking, Telecoms, FMCG, Entertainment and beyond. We pride ourselves on challenging convention, backed by decades of world class agency experience and learnings, rather than defaulting to continue with “how it’s always been done”.

We’re 100% founder-owned, tight knit, high-calibre team, driven to deliver a high value service to our clients with exceptional outcomes. That means:

A senior, highly knowledgeable team to collaborate with

No trading-led strategy

No unnecessary layers

No distance between thinking and doing

Close, highly productive relationships with clients

Time and space for every employee to learn & grow their craft

Everyone here contributes to strategy, ideas, testing and innovation. If something’s worth trying, we try it.

The Role

We’re looking for a Paid Media Manager who is ready for a role that allows a greater level of autonomy, real influence, and real responsibility.

This role is ideal for someone who has built a strong foundation – both in terms of theoretical learning and practical hands on planning & buying experience. You’ll currently be excelling as senior planner or media manager in your current agency but are now looking for more ownership, strategic input and the chance to help shape how paid media is delivered.

You’ll work directly with the Founder, helping define how paid media strategy is planned, activated, measured and evolved across channels.

What You’ll Be Doing

Owning paid media strategy end-to-end — from brief interpretation to execution and performance review

Planning and activating cross-channel media, primarily Paid Social, Paid Search and Display, with exposure to TV, Audio and OOH

Acting as a day-to-day strategic partner for clients, leading conversations and recommendations

Working closely with the Founder to challenge assumptions and evolve our paid media product

Designing and delivering test-and-learn roadmaps across channels and clients

Experimenting with AI, automation and new tools to improve effectiveness and efficiency

Analysing performance deeply and turning data into clear, actionable insight

Managing budgets, pacing and performance against commercial KPIs

Supporting new business pitches and helping shape agency growth

Skills & Experience

We’re less interested in where you’ve worked and more interested in how you think, and what you can do — but for completeness, most successful candidates will have:

A strong foundation in media planning and buying, gained through both theoretical learning & training via the likes of the IPA and hands-on experience planning & activating paid media campaigns across multiple clients.

Experience managing cross-channel paid media, primarily Paid Social, Paid Search and Display, with exposure to or keenness to expand your remit to AV channels such as TV, Audio and OOH (hands-on or planning/activation experience)

Confidence owning media strategy end-to-end, not just execution

Solid understanding of measurement and effectiveness, including GA4, platform reporting, and turning data into insight

Experience working with platforms such as Google Ads, Meta, and programmatic/display environments

Comfort managing budgets, pacing and performance against commercial targets

Strong client communication skills, able to explain complex performance clearly and confidently

A genuine interest in marketing theory, media effectiveness, research and behavioral insight

Active curiosity around AI, automation and emerging tools, with a mindset focused on reducing admin and increasing thinking time

Self-starter mentality — comfortable operating with autonomy and accountability in a small, fast-moving team

Experience across every channel isn’t required — curiosity, intelligence and ambition are.

What Success Looks Like in 6–12 Months

You’re confidently leading paid media strategy across multiple clients and channels

Clients trust you as a strategic partner, not just an operator

You’ve introduced new thinking, tests or tools that have materially improved performance

You’re actively shaping how Adfabric plans and delivers paid media

You feel challenged, stretched — and clearly progressing in your career

Why This Role Is Different

Direct access to the Founder and genuine strategic influence

Freedom to test, learn and challenge convention

Fast career progression driven by impact, not hierarchy

A chance to help define what a modern paid media agency should look like

Reporting Line

This role reports directly to the Founder.

Benefits

• Hybrid working (1–2 days/week in Soho office)

• Minimum 25 days holiday

• Private healthcare*

• Competitive pension*

• Commitment to CPD (continuous professional development) as an IPA Accelerator agency

• Accelerated career development and exposure across agency disciplines

• Inclusive, diverse, and supportive team culture

*Benefits apply after successful completion of probation.

Diversity & Inclusion

Adfabric is committed to building a diverse and inclusive team. We welcome applications from all backgrounds and experiences.

If you’re ready to shape the future of paid media and thrive in a pioneering, independent agency, we’d love to hear from you. Apply now and help us build the next generation of paid m

Adfabric

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