We’re Vendo Digital – a fast-paced, fast-growing marketing agency with offices in London (Borough) and Sutton, Surrey, and one simple mission: We Help Good People Grow.
We partner with ambitious brands across multiple sectors, and we’ve become the go-to growth partner for a portfolio of healthcare brands. We combine paid media, data and creativity – alongside web design and SEO – to deliver marketing that drives real, measurable results.
What really sets us apart is our own proprietary software. It lets us analyse creative performance in depth and measure true client ROI, so we know exactly what’s working, why it’s working and what to do next. Few agencies can see results this clearly, and it gives our team and our clients a genuine edge.
We pride ourselves on technical know-how, bold creative thinking and total transparency with our clients. As we continue to grow, we’re building a team of specialists who thrive in a collaborative, entrepreneurial environment where ideas scale quickly and careers grow even faster.
Role Overview
We're looking for a Paid Media Strategist to lead the strategy and delivery of paid campaigns across Google and Meta (and beyond) for our clients in the dental and healthcare sector and ecommerce. You'll own a portfolio of accounts, set the direction for each one, and be the person clients trust to explain what's working and where to invest next, ensuring our clients' paid media performance aligns with their business goals.
Reporting to the Head of Media, you'll be both a strategic thinker and a hands-on operator: setting the plan, building the campaigns, and relentlessly optimising towards lead volume, CPA and ROAS targets.
You'll work closely with our creative strategists, SEO & AI search teams so that ads, landing pages and organic search all pull in the same direction – and you'll bring your own ideas to shape how paid media grows at Vendo.
Utilising Vendo’s own proprietary softwares, including reporting software allowing end to end tracking for healthcare business and clear ROI reporting for Paid Search, Paid Social & Organic Search. Vendo has also developed Vendo OS enabling agentic assistance for paid media strategists and a centralized hub for client context and performance creative. Alongside Vendo Call Tracking which allows for inbound enquiry tracking of every channel. Making client strategy and communications easier and allowing for clarity of client performance and ideation of new strategies.
Main Duties & Responsibilities
Account strategy & leadership
- Develop and oversee comprehensive, full-funnel paid media strategies across search and social, tailored to each client's brand goals, target audiences, budgets and KPIs (CPA, ROAS and lead volume) and aligned to their wider marketing mix.
- Plan, launch and manage Search, Performance Max, Shopping, YouTube and Demand Gen campaigns, plus prospecting and retargeting on Meta, TikTok and beyond.
- Use a deep understanding of creative to guide effective paid social assets, recognising the vital role strong creative plays in campaign success – and brief our creative and web teams on ads and landing pages that convert.
- Own day-to-day optimisation of bids, budgets, targeting, copy and creative to consistently beat targets.
- Analyse campaign data and social analytics, building clear reporting and Vendo’s own proprietary software that turns performance into actionable insights and shapes future strategy.
- Keep paid and organic strategies in sync so client roadmaps are fully aligned.
- Share wins and lessons – positive and negative – with key stakeholders across the business so other client portfolios benefit.
- Implement industry-leading strategies, first to market where beneficial, staying ahead of platform changes, betas, AI-driven bidding and privacy updates.
Client portfolio & relationships
- Lead day-to-day, high-level client interactions, acting as a trusted adviser and strategic lead across your accounts.
- Present performance, strategy and next steps to clients with clarity and confidence.
- Identify organic account growth opportunities, including upsells and cross-sells into SEO and web, and take part in new business pitches and audits.
Portfolio retention
- Oversee workflow allocation, project timelines and quality control across all account deliverables.
- Take full ownership and accountability for results, implementing change wherever it's needed to improve.
Success in the role
6 months
- Know every account in your portfolio inside out, with accurate tracking in place across all of them.
- Hit or beat agreed CPA, ROAS or lead targets on your core accounts.
- Become the trusted day-to-day paid media contact for your clients.
- Deliver monthly reports on time, each with clear next steps.
12 months
- Grow client budgets and cross-sell SEO or web design where it makes sense.
- Play a key role in new business pitches, audits and onboarding.
- Introduce new testing frameworks, reporting templates and best practices across the agency.
18 months+
- Shape Vendo's paid media offering, pricing and service development.
- Build and lead a growing paid media team.
- Influence the agency's growth by owning key client relationships and commercial results.
What we are looking for
- 3+ years of proven, hands-on experience managing paid search and/or paid social campaigns, ideally in an agency.
- Strong command of Google Ads (Search, Shopping, Performance Max) and Meta Ads Manager.
- Data-driven and commercially aware – comfortable with CPA, ROAS, CAC and LTV, and you understand the link between spend, performance and client outcomes.
- A track record of improving CPA, ROAS or lead volume – with examples you can talk us through.
- Excellent analytical and problem-solving skills with sharp attention to detail.
- Confident communication – you can present results to clients, make them easy to understand, and build trust. Understand that each of our clients are different and tailor your approach accordingly.
- Forward thinking - be in front of the industry.
Personality musts
Things move fast here, so you’ll need to be organised, driven and ready to change direction at a moment’s notice. You’re a natural problem solver who rises to every challenge and delivers work that leaves clients wowed. And you’re endlessly curious: always testing, always learning, always asking “why?”
Why join us
- Real ownership – You'll set your own strategy for your accounts, not just follow a playbook.
- Variety – Work across e-commerce, dental and lead-gen clients on multiple platforms.
- Joined-up marketing – Collaborate with SEO, web and content specialists under one roof.
- Clear progression – We're growing, and there's genuine room to move into leadership.
- Transparency – Honest, data-led relationships with clients and with each other.
- Vendo Software - Vendo have developed our own proprietary software enable end to end reporting on revenue and patient data for healthcare business. Alongside development of multiple other products, such as call tracking software, Vendo OS, Vendo Academy allowing for easy organisation, training and full transparency on ROI for clients, making reporting and account management an easier conversation.
Benefits
- Performance bonus – Linked to client results and account performance & retention, so strong delivery is directly rewarded.
- Private medical insurance – Comprehensive cover for your health and wellbeing.
- Company pension – Workplace pension scheme with employer contributions.
- Holiday allowance – 23 days' annual leave plus bank holidays.
- Hybrid working – A flexible blend of office and remote working across our London and Surrey offices.
- Learning & development – Ongoing training, funded platform certifications and a genuine path to grow as the agency scales.
- Team socials – Regular team events and a collaborative, high-energy culture.
How to apply
Next step: a five-minute video introduction
Before we book any calls, we ask every applicant to record a short video. It's the quickest way for us to get a sense of you beyond a CV - and the quickest way for you to make a case that a document can't. This is a five-minute task. Please don't spend longer on it.
We mean that. No preparation, no slides, no research project. Five minutes of your time, start to finish - press record, talk, send us the link. If you find yourself on your third take, you've already done more than we asked for.
What to talk about - just three things:
- Who you are - where you are now and what you actually do day to day.
- Why you applied - what attracted you to this role?
- Why you think you'd be great at it - in your own words. We're not after a case study.
That's it. We want a real sense of you, not a performance.
How to record it
- Use Loom - it's free and takes about a minute to set up.
- Camera on. Five minutes maximum - we won't watch past it.
- A phone or laptop camera is fine. No slides, no editing, no production values.
- Don't script it - we'd rather hear you think than hear you read.
- One take. We are not assessing polish, and re-recording won't score you higher.
Before you submit
- In Loom, set the video's sharing to "Anyone with the link can view".
- Open the link in a private/incognito window to check it plays.
Submit it here: https://form.asana.com/?k=-YVFDm2OvF28L3y8BFoW4A&d=1201865580889507
Deadline: 10 days after application
What happens next: we review every submission and come back to everyone either way within 10 working days. If it's a yes, the next step is an informal 30-minute call.
Any problems with Loom or the form, just let us know.
Vendo Digital Ltd is an equal opportunities employer. We welcome applications from everyone and will make reasonable adjustments throughout the process.
