Paid Media / Advertising Manager

Byter • Full-time • Greater London, GB • 1d ago

Byter is a full-service digital marketing agency based in London, working with businesses across hospitality, fitness, beauty, retail, property and professional services.

We’re a small, senior team. There are no layers of account managers forwarding emails. The people planning the strategy are the people running the accounts. We’re growing, and paid media is at the centre of that growth.

The role

You’ll own Google and Meta advertising across our client portfolio, from strategy and setup through to optimisation and reporting. You’ll be the go-to expert on how every pound of ad spend turns into a booking, a lead or a sale. You’ll work directly with clients and alongside our content and web teams.

What you’ll do

Plan, build and manage Google Ads campaigns across Search, Performance Max, Shopping and YouTube
Plan, build and manage Meta campaigns across Facebook and Instagram
Manage multiple client budgets at once, from small local businesses to larger brands
Set up and audit conversion tracking with GA4, Google Tag Manager and Meta Pixel/CAPI
Run structured creative and audience testing, and work with our in-house creative team on ad concepts
Work with our web team on landing pages so the traffic actually converts
Produce clear monthly reports that tie spend to business outcomes, and present them to clients
Run paid media audits for prospective clients and help shape proposals

What you’ll bring

3+ years hands-on paid media experience, ideally agency-side across multiple accounts
Strong command of Google Ads and Meta Ads Manager, with results you can talk through
Confidence with GA4, GTM and conversion tracking, including knowing when the numbers can’t be trusted
Commercial thinking: you care about cost per booking or lead, not just CTR
Clear communication, written and spoken, with clients and colleagues
The organisation to juggle several accounts without anything slipping

Nice to have