PPC Manager

Salary £40k–£50k DOE
Office based role in Stockport
Onsite 5 days
Lead ownership of Google Ads, Microsoft Ads, and Meta paid media campaigns
Opportunity to drive measurable revenue growth within a growing eCommerce environment

About the client:

Due to continued growth, we’re working with an established and fast-growing organisation that operates a successful eCommerce platform serving both B2B and B2C customers.

The business is investing heavily in digital performance and is looking for a hands-on, analytical PPC Manager to take ownership of paid media strategy and execution while identifying opportunities to scale revenue.

The benefits:

Salary up to £50k depending on experience
Clear opportunity to own and shape paid media strategy
Collaborative marketing team environment
Exposure to large-scale paid media budgets and growth projects
Opportunity to influence CRO, feed optimisation, and audience strategy

The PPC Manager role:

As PPC Manager, you will take full ownership of all paid advertising activity across Google Ads, Microsoft Ads (Bing), and Meta.

Working closely with the Head of eCommerce and wider marketing team, you will manage campaign performance, identify growth opportunities, and optimise revenue through careful management of key metrics including CTR, CPC, impression share, and ROAS.

You will also play a key role in Shopping feed optimisation, audience segmentation, and Customer Match strategies, ensuring campaigns align with user lifecycle and intent.

This role suits someone who enjoys deep analysis, structured experimentation, and uncovering performance insights from data while maintaining a strategic view of account growth.

Key areas of focus include:

Optimising paid search and Shopping campaigns for revenue and ROAS
Improving CPC efficiency and impression share across non-brand campaigns
Managing and improving product feeds for Shopping performance
Developing audience and Customer Match strategies
Running structured testing across bidding strategies, targeting, and creative
Collaborating with internal teams to improve landing page performance and CRO
Reporting insights and strategic recommendations to senior stakeholders

PPC Manager essential skills:

5+ years experience managing Google Ads and Microsoft Ads campaigns
Experience running Meta Ads campaigns across awareness and conversion objectives
Strong experience scaling non-brand search and Shopping campaigns
Deep understanding of bidding strategies, match types, Quality Score, and auction insights
Experience with product feed optimisation and segmentation
Knowledge of Customer Match Lists and audience targeting strategies
Analytical mindset with strong data interpretation skills
Experience running structured testing and experimentation frameworks

To be considered

Please either apply through this advert or email me directly via alexandra.williams@searchability.com .

For further information please call me on 01244 739 369 / 07719 051 883.

By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.

Key skills

PPC, Paid Media, Google Ads, Microsoft Ads, Meta Ads, eCommerce, Shopping Campaigns, Performance Marketing, CRO, Digital Marketing, Audience Targeting, Campaign Optimisation, Data Analysis

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PPC Manager