About Arena Media

We are Arena Media, part of the Havas Media Network. Arena is a media agency designed exclusively for clients who live in culture – think Fashion, Gaming, Arts, Film, and TV. Our client list is expansive and exciting – including the likes of Puma, JBL, Bumble, Bethesda and UKTV, all the way through to Remy Cognac, Square Enix, Universal Music and Red Bull.

We are here to rewrite the rules of entertainment and create meaningful moments in culture. We want to challenge the status quo and do more of the work that gets shared, talked about and noticed. We take this approach across all channels – whether looking at AV, OOH or performance focussed digital campaigns.

As such, we’re looking for people who are passionate about the industry, are naturally curious, who live and breathe culture. We’re a fast paced agency and want people who share our ambitions People with fresh ideas and opinions – a challenger mindset from someone that won’t settle for a BAU approach and strives for innovation.

We believe Arena can offer a unique opportunity. This is a chance to be part of a scaled specialist community of digital practitioners to help hone in-channel expertise, while also being part of a vibrant, fast growing culture brand that’s disrupting the traditional agency landscape.

The Role

As a Paid Performance Manager, you will be a performance specialist with extensive search management experience and client facing skills. You will be dedicated to a single client – one of the most globally recognised, fashion centric shoe retailers, with activation spanning US, Canada and EMEA.

The principal elements of the role will be to manage 1-2 Paid Performance Executives in the pursuit of performance excellence. You will be responsible for campaign implementation, analysis, optimisation, delivery and evaluation across paid search and all relevant formats, such as Performance Max, Demand Gen etc. Working alongside the Paid Performance Director where relevant, you will also have a chance to heavily influence strategy and lead on the implementation of innovative, new solutions for your client. It is essential you have a strong retail background and are able to deliver effectively on a scaled, international retailer.

 There will be a heavy client facing element to this role, as you’ll be required to lead weekly calls/meetings and lead on or parts of larger monthly and quarterly meetings, with the support of your line manager. As such, it’s essential you feel comfortable with clients, have strong communication skills, as well as a proactive attitude and a real hunger for success. 

Key Responsbilities

Responsible for the creation and management of PPC campaigns to effectively deliver client objectives and targets. 
Being a technical lead and point of authority on search, shopping, pMax, Demand Gen etc.
Oversee and manage optimisation of campaigns through utilisation of bid management tools.
Drive best practice on your client, and through your team; specifically, improving the quality of campaign delivery, innovation and automation. 
Developing and planning holistic paid performance strategies largely independently, but with the support of your line manager where required. 
Overseeing and/or executing the optimisation of campaigns, both manual and automated, utilising the full breadth off tools and technologies at your disposal.
Developing a rich understanding of your clients’ audience and the consumer journey for their vertical, always striving to deliver richer insight to clients. 
Helping to drive innovation and creative solutions for clients, ensuring media firsts etc.
Complete and manage the forecast/ plan of monthly budgets in-line with client objectives.
Ensuring timely delivery of all team reporting and analysis outputs. 
Independently manage personal development plans for all direct reports.
Ensure your direct reports have timely appraisals, and that these are logged into our HR portal. 
Develop paid search expertise, tech knowledge and all-round skill set of your direct reports. 
Provide regular support and advice to help progress direct reports. 
Provide clear and defined roles and responsibilities for each position in your team – work with your line manager to ensure you have an accurate role breakdown.
Being the main point of contact for clients for the Paid Search channel and interpreting and communicating performance strategy or campaign data as and when required. 
Maintain, and grow strong relationships with relevant day to day client stakeholders. 
Client facing presentations on strategy, campaign recommendations and subsequent results. 
Develop and maintain development plans, roadmaps, media plans, and lead on strategy.
Design innovative test-and-learn programs that deliver on the over-arching client strategy.
Work with your line manager to create high quality case studies to represent your clients’ best activation work, as well as entering (and winning!) industry awards.

Desirable Skills And Experience

At least 3+ years’ experience within a Performance remit, ideally within an agency environment. 
Proven experience of working with enterprise level clients and large budgets (£1 million+).
Extensive experience and proven certification across Google Ads, Microsoft Ads etc.
Experience and up to date knowledge competitor tools (SimilarWeb, Adthena, SEMRush etc.). 
Must be able to communicate well, interpret search to clients and manage client expectations.  
Good numeracy skills with strong knowledge/ experience of MS Excel.  
Management experience is desirable but not essential.
Strong time management skills and ability to prioritise workload across your direct reports.  
Excellent communicator – written and verbal, with the ability to present confidently.

Havas Media UK

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Paid Performance Manager