Hello we are Toothfairy™! A leading dental app that combines AI technology with clinical expertise to provide patients with dentists on demand. Recently, we've been awarded #39 out of 100 Top European companies by Sifted - so come join the rocket ship.
The platform protects millions of mouths and supports thousands of organisations, with nearly 3 million lives covered in the UK. Toothfairy™ has received multiple industry accolades, including Healthcare Solution of the Year (Health Tech Digital) and App of the Year (Dental Industry Awards), as well as being Highly Commended for High Tech Launch of the Year. The app serves as a primary access point for patients seeking emergency dental support, prescriptions, cosmetic treatments, and oral health advice. Team members contribute to a fast-growing digital health solution that is shaping the future of dental care delivery.
Role Description The Paid Media Executive is a full-time, remote role responsible for planning, executing, and optimizing paid media campaigns across digital channels to drive user acquisition and engagement for Toothfairy™. Day-to-day tasks include developing media plans, setting up and managing campaigns on platforms such as Google Ads, social media, and other relevant networks, and monitoring performance against key metrics. The role involves analyzing campaign data, producing regular reports, and making data-driven recommendations to improve ROI and overall marketing effectiveness. The Paid Media Executive will collaborate with marketing, design, and product teams to align messaging, creative assets, and landing pages with campaign objectives. This role also includes staying up to date with digital advertising trends, testing new channels or formats, and ensuring campaigns comply with healthcare and advertising standards.
Qualifications
- Strong media planning skills, including budget management, channel selection, and campaign optimisation.
- Experience in social media marketing and Social Media Optimisation (SMO) to drive growth and engagement across platforms.
- Effective communication and writing skills for clear briefs, performance summaries, and cross-functional collaboration.
- Proficiency with digital advertising tools and analytics platforms (e.g., Google Ads, Meta Ads, Google Analytics or similar).
- Demonstrated ability to interpret data, generate insights, and adjust campaigns based on performance.
- Ability to work independently in a remote setting, manage multiple campaigns, and meet deadlines.
- Previous experience in health tech, telehealth, or consumer apps is beneficial.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
