Performance Marketing Manager (B2B)

Location: [Remote]

Department: Marketing and Growth

Reports to: Head of Demand Generation

About Toothfairy

Toothfairy is the world’s first on-demand digital dental benefit. We partner with HR and Benefits teams to provide innovative, high-impact dental benefits to all their employees.

As we scale, we’re looking for a highly experienced Performance Marketing Manager to own, optimise and accelerate our paid acquisition strategy across paid social, PPC, search and emerging AI-driven search channels.

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The Role

This is a senior, hands-on performance role focused on driving measurable B2B awareness, lead generation and pipeline growth. You will be responsible for building, managing and scaling paid campaigns that generate high-quality leads from HR and Benefits decision-makers.

You will own channel strategy, execution, testing and optimisation with a strong emphasis on paid social while creating the performance across PPC, traditional search, and AI-powered search platforms.

This role requires someone who understands complex B2B sales cycles, HR/Benefits buyers, and how to drive performance marketing that contributes directly to revenue.

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Key Responsibilities

Paid Social (Primary Focus)

• Develop, execute and scale paid social campaigns (LinkedIn, Meta and other relevant platforms)

• Build highly targeted campaigns to reach HR Directors, Heads of Benefits, People Leaders and C-suite stakeholders

• Continuously test creative, messaging, audiences and funnels to optimise CPL, MQL quality and pipeline impact

• Manage retargeting and full-funnel campaign architecture

PPC & Search

• Launch, own and optimise Google Ads and other PPC platforms

• Build high-intent keyword strategies targeting HR and Benefits buyers

• Drive performance across branded and non-branded campaigns

• Improve landing page conversion performance in collaboration with design/content teams

AI & Emerging Search

• Develop strategies for AI-driven search environments (e.g., generative search optimisation)

• Monitor changes in search behaviour and adapt acquisition strategies accordingly

• Identify and test new paid and organic search opportunities

Performance & Reporting

• Own channel budgets and forecasting

• Track, analyse and report on campaign performance with clear ROI accountability

• Work closely with Sales to ensure lead quality and pipeline alignment

• Build attribution models and optimise for revenue, not just leads

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Requirements

• 5+ years experience in a B2B performance marketing role

• Proven experience managing and scaling effective and creative paid social campaigns for B2B companies

• Strong PPC and search marketing expertise

• Experience selling into HR and Benefits teams is essential

• Experience in the employee benefits, health benefits, or HR tech space strongly preferred

• Demonstrated track record of driving measurable pipeline and revenue growth

• Deep understanding of long B2B sales cycles and multi-touch attribution

• Highly analytical with strong commercial acumen

• Comfortable owning budgets and performance targets

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What Success Looks Like

• Increased qualified pipeline from paid channels

• Reduced cost per high-quality lead

• Improved lead-to-opportunity conversion rates

• Scalable paid acquisition engine aligned with revenue growth targets

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Why Join Toothfairy?

• Be part of a fast-growing company reshaping employee health benefits

• Direct impact on company growth and revenue

• High ownership, autonomy and strategic influence

• Opportunity to build and scale a performance function from the ground up

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If you’re a data-driven performance marketer who understands HR buyers and thrives on delivering measurable growth, we’d love to hear from you.

Apply now to help Toothfairy scale the future of employee wellbeing.

Toothfairy ™

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