The Role at a Glance
Title : Paid Media and Social Manager
Reports to : Digital Director
Location : Twickenham (hybrid, 2–3 days in office)
Salary : Competitive — commensurate with experience
Contract : Full-time, permanent
Accounts : @holly.co and @hollytucker — Instagram, plus Facebook, Pinterest
Agency : Retained paid media agency
The company
Holly & Co is fast becoming one of the UK's most exciting retailers, and we're on the cusp of launching something set to change business for the better : better for creators, better for society and better for the planet. If you're curious, talented and have something less ordinary to bring to the table we'd love to meet you.
We’re a young but growing entrepreneurial company looking to build our brilliantly driven and kind team. We are a B Corp and committed to our role as a business to provide an inclusive, thriving and safe environment for all our team.
We also work on an island, and that's just the start of what makes Holly and Co refreshingly unique. Our founder has buit something that genuinely challenges what business can look like - championing artists and makers, staying fiercely true to what we believe in and approaching everything we do in an innovative way.
So ... if you're driven by purpose, want to work with a team of smart, funny people who think 'we not I', and thrive on never having the same day twice - we want to hear from you.
The opportunity
Paid media and organic social are incredibly important commercial levers for Holly & Co. We need someone to own our paid media activity, scale it significantly across the rest of this year, and ongoing, building on what we have now and optimise relentlessly so we can maintain efficiency as we grow.
You will manage our paid media budget and manage our retained media agency. You will also own the organic social strategy and commercial impact of our two Instagram accounts, @holly.co and @hollytucker, and our Facebook presence. You will also lead the launch of Pinterest as a new commercial organic channel.
This role is for you if you're a commercially minded paid media and social expert who has owned notable budgets and targets, understands how to deploy media across the full funnel, and knows how to take something already working and make it meaningfully better.
KEY RESPONSIBILITIES
Paid Media
- Own and deliver a full-funnel paid media strategy across Meta, Google, Pinterest and other channels as appropriate, working closely with the Digital Director
- Develop and manage campaign plans, budgets and forecasts, ensuring delivery against ROAS, CAC and customer targets
- Plan our annual campaign calendar, balancing seasonal vs BAU and self-purchase vs gifting
- Define channel role, formats, creative, product selection, audience targeting and test plans for all campaigns, collaborating with the wider team.
- Maintain a live feedback loop on creative, ad set and product performance — feeding insights into live optimisations, upcoming campaigns, and other channel activity
- Lead performance analysis and reporting, translating data into clear, actionable insights for the wider business
- Manage our paid media agency, working very closely with them to ensure best-in-class execution and running quarterly reviews
- Work with the site team and product team on continually optimising the product feed
Organic Social Strategy — @holly.co & @hollytucker
- Own the content and commerce calendar across @holly.co Instagram and Facebook — planned with the trading calendar, gifting moments, and self-purchase opportunities front of mind
- Set and track commercial KPIs for organic social and their downstream impact on revenue
- Work alongside our community lead on the @hollytucker account, bringing commercial rigour to an account with strong engagement but an underdeveloped commerce path
- Lead the Pinterest strategy for Q4 2026 and beyond
- Develop and lead our Facebook strategy
- Lead our influencer strategy
Content Production
- Brief the video team clearly and with a commercial context — translating performance data into a sharper creative direction for every campaign
- Maintain a live feedback loop on creative performance — feeding insight back quickly enough to improve the next execution, not the one after
- Lead content days — identifying hero products, directing on set, and ensuring output serves both paid and organic needs
- Ensure paid asset production stays ahead of the campaign calendar — never scrambling for creative at peak
- Guide organic content direction across both accounts — ensuring every piece has a commercial reason to exist alongside its creative one
ABOUT YOU
Experience & Skills
- 4+ years experience in ecommerce, managing full funnel paid media across multiple channels
- 4+ years of experience in organic social, with a strong focus on organic metrics, strategy and growth
- Proven experience managing paid budgets at meaningful scale and driving measurable results
- Strong hands-on knowledge of Meta Ads Manager and Google Ads
- Organic social experience with a commercial and analytical mindset.
- A demonstrable track record of using data to drive decisions, with reporting on performance to senior stakeholders.
- Comfortable directing content production, briefing video teams and creative resources
- Experience using Google Analytics or similar
- Experience of feed management is desirable
- Experience managing an organic and/or paid presence in Pinterest is an advantage; a genuine willingness to learn and lead it is essential
Personal Qualities
- Target-driven: You're motivated by goals and love the challenge of exceeding them
- Proactive: You don't wait to be told what to do—you see opportunities and take initiative
- Resilient: You thrive under pressure and are comfortable working in a dynamic, evolving business
- Curious: You're always learning, testing, and looking for ways to improve
- Collaborative: You work well with others and can influence across the business
- Passionate: You care about small businesses and want to help them succeed
