Director, Paid Media

Jobgether • Full-time • Remote • 4d ago

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Paid Media in Canada.

This leadership role sits at the intersection of strategy, data, and performance marketing, driving integrated paid media programs that deliver measurable business impact for a diverse portfolio of clients. You will lead the development of full-funnel media strategies across channels such as paid search, paid social, programmatic, video, and display, ensuring alignment with broader marketing and business objectives. Acting as a trusted advisor to senior client stakeholders, you will translate complex data and insights into compelling narratives that influence decision-making at the C-suite level. The role also involves shaping media investment strategies, optimizing performance, and identifying new growth opportunities across accounts. You will collaborate closely with cross-functional specialists to deliver innovative, scalable, and ROI-driven campaigns. This is a high-impact position within a fast-paced, agency environment that values creativity, accountability, and strategic thinking.

Accountabilities:

Lead the development and execution of integrated paid media strategies across multiple channels, ensuring alignment with client business goals and performance targets.
Design full-funnel media plans, budget allocations, and forecasting models that drive measurable outcomes.
Collaborate with internal subject matter experts to build cohesive, cross-channel marketing strategies.
Analyze market trends, audience insights, and performance data to identify optimization and growth opportunities.
Oversee media investment strategy across paid search, paid social, programmatic, digital video, and other performance channels.
Translate complex data and strategic insights into clear, compelling recommendations for senior client stakeholders.
Contribute to pitches, renewals, and new business development initiatives with high-level strategic input.
Mentor and support internal teams, fostering best practices in paid media strategy and execution.

Requirements:

8+ years of experience in digital marketing strategy with a strong focus on paid media channels such as search, social, programmatic, and analytics.
Proven experience designing and delivering integrated, performance-driven media strategies across diverse client portfolios.
Strong ability to build, present, and defend strategic media recommendations to senior and executive-level stakeholders.
Deep understanding of digital marketing ecosystems, audience targeting, and full-funnel performance strategies.
Strong analytical mindset with the ability to translate data and research into actionable insights.
Experience working in an agency environment managing multiple clients and complex media campaigns.
Excellent communication, storytelling, and presentation skills.
Leadership experience with the ability to mentor teams and contribute to strategic direction.
Familiarity with tools such as Google Analytics, SA360, Campaign Manager, or similar platforms is a plus.

Benefits:

Competitive base salary range of CAD $95,000 – $115,000, depending on experience and skills.
Comprehensive benefits package including medical, dental, vision, and life insurance coverage.
Retirement savings plan with employer contributions.
Flexible paid time off and an extended holiday closure period during year-end.
Remote-friendly work environment with home office technology support.
Opportunity to work with global brands across diverse industries and verticals.
Strong culture focused on growth, innovation, ownership, and continuous learning.
Supportive environment that encourages professional development and career progression.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.