Company Description Toast PR & Marketing Studio is a fully integrated PR and marketing agency specializing in the hospitality sector. The studio brings together expertise in digital marketing and transformation, social media and content, campaigns and activations, and strategic partnerships. It also includes a full creative design studio, enabling end-to-end brand and campaign delivery for clients. Team members collaborate across disciplines to build impactful, insight-led hospitality brands and experiences. The agency offers a dynamic environment for professionals who enjoy cross-functional work and creative problem-solving.
Role Description The Paid Media Manager is a full-time, hybrid role based in the London Area, United Kingdom, with flexibility for some work from home. In this position, the Paid Media Manager will plan, execute, and optimize paid media campaigns across digital channels, focusing on hospitality brands and their growth objectives. Daily responsibilities include developing media strategies, managing campaign budgets, monitoring performance metrics, and adjusting targeting and creative to maximize ROI. The role involves close collaboration with PR, social, creative, and account teams to ensure integrated campaigns, consistent messaging, and strong brand visibility. The Paid Media Manager will also prepare regular reports, provide insights and recommendations, and stay current on new media trends, platforms, and best practices.
Qualifications
- Strong media planning skills, with experience managing budgets, forecasting performance, and optimizing campaigns across multiple paid channels.
- Proficiency in media strategy, including audience targeting, channel selection, and aligning paid media activity with wider marketing and PR objectives.
- Excellent communication skills, with the ability to present complex campaign data clearly to internal teams and clients, and collaborate effectively across disciplines.
- Knowledge of new media platforms and digital advertising tools, with a track record of testing emerging formats and applying data-driven insights.
- Understanding of public relations and how paid media supports earned and owned media for integrated hospitality campaigns.
- Experience with common ad platforms (e.g., Meta, Google Ads, programmatic tools), analytics platforms, and reporting dashboards.
- Background in hospitality, agency, or multi-brand environments is highly desirable.
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
- Ability to work in a hybrid setup, manage deadlines, and adapt quickly in a fast-paced, creative agency environment.
