Are you a cultural navigator and strategic driver who builds genuine client partnerships as naturally as you drive campaign performance? We should talk.
THE ROLE
As our Paid Media Strategist, your mission is to dominate the attention economy. You're a cultural navigator and strategic driver for iconic entertainment brands like Hasbro and Sony, bridging complex programming systems with exceptional customer experiences to drive TVOD and FAST viewership. This role blends campaign strategy, digital account growth, and intrapreneurial focus — positioning our Digital services for streaming industry growth over the next 12 months.
You'll bring deep expertise in streaming and entertainment campaigns, combining analytical rigour with tactical execution. As the "strategic go-to," you go beyond campaign management to strategize, optimize, and innovate. You're a proactive communicator and decisive leader who thrives in ambiguity, moving seamlessly between high-level strategy and ownership of daily execution. Your track record, sound judgement, and tech-savvy approach future-proof our digital marketing services in the AI age.
This is an initial six-month full-time contract based in our central London office, in the heart of the entertainment industry.
What You'll Own
PIONEER PAID MEDIA EXCELLENCE: Develop and execute impactful international multi-channel paid media and social advertising strategies. Own the "why" and the "how" for our clients, defining account-level strategy and owning performance ROI. Lead and optimize high-budget paid media campaigns across Meta, TikTok, Reddit, YouTube, Amazon Ads and CTV placements (75% M&E clients, 25% cross-industry). Champion automation and iterative workflow improvements to push the boundaries of operational efficiency.
ACCOUNT & PARTNER MANAGEMENT: Architect global paid account success, taking full ownership of your portfolio and forging powerful client partnerships. Translate complex paid landscapes into compelling narratives, driving trust through transparency and leading client reviews with deep strategic insights; proactively identifying risks and spotting expansion opportunities that align with client and Wordbank goals.
DIGITAL ACCOUNT GROWTH: In close collaboration with the Customer Success team, act as a key driver for proposals and client prospecting. Design and execute full-funnel strategies specifically for entertainment clients. Take an intrapreneurial approach to identifying upsell and cross-sell opportunities that add genuine value to the client's ecosystem while expanding Wordbank's footprint.
Why This Role Matters
You’re not just running campaigns, you’re the strategic force behind how iconic entertainment brands connect with audiences in a fast-moving attention economy. Our Digital services are at an inflection point, and the person in the role shapes that trajectory - owning performance ROI, building the kind of client trust that drives account growth from the inside out, and directly impacting viewership and revenue for some of the most recognizable titles in streaming. This starts as a six-month contract by design. We want the right fit, not just the right CV. If you lead with confidence, build trust quickly, and hold yourself to a standard that makes “good enough” genuinely uncomfortable, this is your opportunity to build something, not just run it.
SALARY & BENEFITS
UK: £55K-£60K annual base salary + contract benefits
Initial 6-month contract, with strong potential to extend or transition into a permanent role, subject to performance and business requirements
Paid Flexible Time Off
Hussle health & fitness monthly pass
