Paid Media Executive

Scenic Cruises UK • Full-time • Manchester, England, United Kingdom • £26k - £30k / year • 1w ago

Paid Media Executive

This is an exciting opportunity to join a growing luxury cruise company based in Manchester. We are dedicated to providing unforgettable experiences for our guests. With a passion for exploring unique destinations, we specialise in curating exceptional luxury cruises, offering unique adventures, and ensuring the highest level of customer satisfaction. Our team is committed to innovation, quality, and creating memories that last a lifetime.

We are looking for an enthusiastic and passionate Paid Media Executive to join our dynamic team. Ideally, you’ll have some experience in Paid Media and be looking to further develop your skills and broaden your experience within a growing business. Whether you’re looking to take the next step in your career or bring your existing experience into our business to help drive new ideas and strategies, we’d love to hear from you. This is a great opportunity to play an important role in taking our paid activity to the next level.

You will assist in the day-to-day paid media management of the business, working closely with our digital agency and the Digital Manager in driving forward our strategy and performance. You will also work with our Brand and Studio teams to develop best-in-class creative assets and copy, whilst analysing performance and making data-driven decisions.

You will also have the opportunity to support the development of our Influencer and Affiliate channels, working with the wider team and external partners to help grow these areas. Previous experience in Influencer or Affiliate marketing is not essential, but an interest in learning more about these channels would be highly valued.

Key Responsibilities

Manage, coordinate and build paid media campaigns across Google, Meta and other relevant platforms to support business needs and drive growth
Explore, suggest and drive new ideas and concepts across the paid landscape to ensure successful growth of our paid activity
Explore and support new and emerging paid channels
Support the development and coordination of Influencer and Affiliate marketing activity, working with internal teams and external partners to help grow these channels
Assist with identifying opportunities to test and develop new Influencer and Affiliate partnerships and activity
Coordinate with key teams to develop and organise asset and content creation
Work with the Digital Manager to ensure key KPIs and business goals are met
Analyse data to find potential gaps for growth and challenge the agency on performance
Monitor and report on key metrics and prepare performance reports
Work closely with the Digital agency to deliver best-in-class PPC and Paid Social / Display campaigns
Create PPC ad copy and paid social ad mock-ups and ensure messaging and content aligns with brand strategy
Support with budget management
Support the team in the coordination and building of digital campaigns and general website support
Liaising on UK specific content with the global social team
Analyse trends and review competitors to make data-driven decisions
Keep up to date with developments across Paid Media, Influencer and Affiliate marketing and identify opportunities for the business

Experience

1–2 years of paid media experience
Understanding of Digital Marketing principles
Highly organised
Strong analytical, numeracy and written communication skills
High attention to detail and proficient in data analysis
Microsoft Office
Google Analytics 4
An eagerness to learn and grow across Paid Media and the wider digital marketing landscape
Ability to work independently and as part of a team
An interest in Influencer and Affiliate marketing and how these channels can support business growth

Desirable but Not Essential