Head of Paid Media

Hybrid (Manchester – 2 days per week)£65,000 base + uncapped bonus | OTE £90,000+

Why Leadly?

At Leadly, we build paid media machines that scale. We test fast, learn faster, and obsess over performance. No egos. No micromanagement. Just smart, driven people backed to do their best work.

We’re growing quickly and need a Head of Paid Media to own strategy, performance, and people across our paid function and help take it to the next level.

The Role

You’ll lead our paid media team, owning Google-first strategy across Search, Performance Max, YouTube, and Display, with Meta as a supporting channel. This is a senior leadership role for someone who is commercially sharp, brilliant with people, and still close enough to the platforms to know what great execution looks like.

You’ll be responsible for performance, quality, team development, and client outcomes.

What You’ll Do

Lead, manage, and develop a team of Media Buyers (PDRs, coaching, performance).
Set standards through QA, testing frameworks, and clear playbooks.
Own paid media strategy, budgets, forecasts, and performance across accounts.
Drive continuous improvement through structured testing and data-led decisions.
Stay hands-on enough to guide, review, and audit campaigns when needed.
Partner with Creative, eCRM, and Client Services to deliver full-funnel growth.
Lead client strategy conversations and act as a trusted senior advisor.

What You’ll Bring

Deep Google Ads expertise (Search, PMax, YouTube, Display); Meta as a strong secondary channel.
Proven experience leading and developing a team of Media Buyers.
Strong commercial mindset — able to link spend to revenue and pipeline.
Confident balancing strategy with hands-on oversight.
Clear communicator with strong client presence.
High standards, strong ownership, and a people-first leadership style.

Why Join Leadly?

£65,000 base + uncapped bonus (OTE £90,000+)
Hybrid working (Manchester office)
Structured onboarding and personal development plan
Monthly Good Vibes Day (paid wellness / growth day)
Extra holidays for milestones + your birthday off
Work-from-anywhere flexibility
A team culture built on growth, accountability, and fun

Sound Like You?

If you want to lead, scale, and win with a high-performing team — apply now.

Bring the ambition. We’ll bring the opportunity.

Job Type: Full-time

Pay: £65,000.00-£90,000.00 per year

Application question(s):

Do you have 5+ years of hands-on experience managing and scaling Paid Media campaigns and led paid media strategy across multiple channels (Google + Meta) for B2B or lead-generation clients?
Have you run PDRs, set goals, or created development plans for team members?
Describe the most complex paid media team or function you’ve led.

What were the challenges, how did you structure the team, and what impact did your leadership have on performance?

Work Location: In person

Leadly

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Head of Paid Media