About the client:
Verified Global is a fast-growing sports betting media and technology company operating in the US market. We run a portfolio of content brands in the US market — alongside GameScript, our proprietary picks and subscription platform. We work closely with major US operators including FanDuel, DraftKings, BetMGM, and Fanatics, and we’re scaling fast ahead of the September peak betting season.
What You’ll Do
•Plan, launch, and manage paid campaigns across X, Meta, TikTok, and Snapchat (and explore emerging channels) for Verified Global’s brand portfolio and GameScript
•Own campaign performance end-to-end: budgeting, bidding strategy, audience targeting, creative testing, and scaling what works
•Work with brand managers and social/content teams to brief, test, and iterate on ad creative at pace
•Build and maintain reporting on CPA, ROAS, LTV, and subscription conversion metrics; translate data into clear recommendations
•Identify and test new acquisition channels and formats to diversify paid spend
•Collaborate with the wider ads team to share learnings and avoid duplicated testing across brands
•Stay on top of platform policy changes relevant to gambling/sports betting advertising compliance across US states
What We’re Looking For
•2+ years of hands-on paid social and/or paid search experience, ideally managing meaningful monthly budgets
•Proven track record of improving CPA/ROAS through structured testing (creative, audience, bidding)
•Comfortable working across multiple brands/accounts simultaneously in a fast-moving environment
•Strong analytical skills — confident in spreadsheets/dashboards, comfortable pulling your own insights from platform data
•Excellent communication skills; able to brief creative needs clearly and explain performance data to non-specialists
•Self-starter who can move quickly without heavy oversight
Nice to Have
•Experience in sports betting, iGaming, fantasy sports, or other regulated/compliance-sensitive verticals
•Experience driving paid acquisition for subscription products (not just one-time conversions)
•Familiarity with US state-by-state advertising compliance considerations for gambling-adjacent content
•Experience with creative testing frameworks (e.g., structured A/B/n testing, UGC-style ad creative)
What Success Looks Like in the First 90 Days
•Fully onboarded across the brand portfolio and existing ad accounts
•Running live campaigns independently across at least 2–3 brands
•Clear reporting cadence established with brand managers
•At least one new testing framework or channel experiment launched
Logistics
Location: Onsite, UK-based preference (team operates GMT hours)
Reporting Line: Head of Ads, with visibility up to the CMO
Salary: Competitive, dependent on experience
Start Date: ASAP
