We are partnering with a fast-growing, premium D2C brand (currently scaling rapidly in the UK and US markets) to find a Paid Media & Growth Lead who lives and breathes ROAS, MER (Marketing Efficiency Ratio), and full-funnel strategy.
You won't just be "managing ads"—you will be the engine behind our customer acquisition strategy, managing a monthly spend of £65,000.
What You’ll Be Doing
- Scale & Strategy: Take full ownership of our Meta and Google Ads ecosystem, moving beyond basic ROAS to optimise for LTV and total business profitability.
- Creative Testing: Partner with our design team to build a high-velocity creative testing framework, ensuring our assets drive clicks and conversions.
- Advanced Attribution: Navigate the post-iOS landscape by implementing robust attribution solutions, ensuring we have full visibility into the customer journey.
- Data-Driven Decision Making: Analyse campaign performance against MER targets and pivot budgets dynamically to capitalise on emerging trends.
Who You Are
- The Specialist: You have deep, hands-on experience scaling e-commerce brands on Meta and Google Ads.
- The Analyst: You are fluent in GA4, pixel tracking, and modern attribution modelling.
- The Growth Mindset: You understand the friction points in the e-commerce funnel and know exactly which levers to pull to improve conversion rates.
- The Pragmatist: You know how to balance "best practices" with what actually moves the needle for a high-growth brand.
Why Join?
- Ownership: Total autonomy over a £65k/month growth budget and the ability to define the channel strategy.
- Innovation: Build a creative testing function from the ground up, moving away from static ads to high-performing video assets.
- Impact: Competitive salary + performance-based equity package.
Interested? If you are currently driving growth for a D2C brand and are ready to take full strategic ownership, please reach out via gabby.zachrisson@centralemployment.co.uk or apply directly.
We are prioritising candidates with a proven track record of scaling efficiency.
