Paid Media Specialist

Wiley • Full-time • United Kingdom • £30.20k - £41.27k / year • 3d ago

Job Description:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

Paid Media Specialist

The Opportunity

Join Wiley's growing global marketing team as a Paid Media Specialist, where you'll own the end-to-end management of multi-channel paid campaigns. This hands-on role is perfect for a results-driven marketer with 2+ years of experience who thrives on optimizing performance and delivering measurable ROI.

What You'll Do

Campaign Ownership & Optimization

Build, launch, and optimize PPC campaigns across essential platforms: Google Ads, Microsoft Ads, Meta and LinkedIn
Manage and optimize budgets across multiple campaigns to maximize ROI and achieve CPA targets
Drive continuous improvement through A/B testing of ad creative, audiences, bidding strategies, and landing pages
Monitor performance daily to identify optimization opportunities and scale winning strategies

Strategic Execution

Create tailored targeting strategies for multi-product, multi-country campaigns across search and social platforms, adapting to diverse markets and audience
Balance portfolio performance across awareness, lead generation, and conversion objectives
Collaborate with the Senior Paid Media Manager to align campaigns with broader marketing goals
Translate industry trends into actionable campaign strategies

Analytics & Reporting

Analyse campaign performance using GA4, Adobe Analytics and platform-specific analytics tools
Deliver regular performance reports highlighting key metrics (CTR, CPC, CPA, CVR, ROAS)
Provide actionable post-campaign insights to inform future strategy
Present findings and recommendations to stakeholders

What You Bring

Must-Have Experience

2+ years hands-on experience managing paid campaigns across both:
- Paid Search: Google Ads and/or Microsoft Advertising
- Paid Social: Meta Ads Manager and LinkedIn Campaign Manager
Proven track record of budget management and optimization at scale
Proven analytical expertise using analytics platforms and Excel for performance reporting, data analysis, and campaign insights
Campaign optimization expertise: A/B testing, bid management, audience targeting, and creative optimization

Technical Skills

Proficiency in Meta Ads Manager and LinkedIn Campaign Manager (essential)
Working knowledge of Google Ads and Microsoft Advertising (essential)
Experience with GA4 or similar analytics platforms and conversion tracking setup
Power BI or similar reporting tools (bonus)

Personal Attributes

Data-driven mindset with strong attention to detail
Excellent time management - ability to juggle multiple campaigns and deadlines
Strong communication skills for stakeholder reporting
Passionate about staying current with platform updates and industry trends
Self-motivated with the ability to work independently while collaborating with teams

What We Offer

Join a high-performing Digital Marketing team, working directly with an experienced Senior Paid Media Manager who'll provide strategic guidance and mentorship
Exposure to diverse B2C campaigns across multiple Wiley services and brands
Professional development and mentorship to fill any knowledge gaps
Be part of shaping Wiley's paid media strategy and approach

Ready to Make an Impact?

If you're a performance marketer who gets excited about optimizing campaigns, manages budgets effectively, thrives as a team player, and drives measurable results across search and social platforms, we want to hear from you.

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

When applying, please attach your resume/CV to be considered.

Salary Range:

30,200 GBP to 41,267 GBP#LI-SC

Job Posting Title:

Paid Media Specialist

Location:

London (Fitzroy Square), GBR