PPC Manager

Google Ads | Microsoft Ads | Lead Generation | Performance Marketing

Salary: Dependent on experience, plus performance bonus

Location: Hybrid – Leeds (typically 2–3 days per week in the office)

Contract: Permanent

Reporting to: Head of Performance Marketing

The Opportunity

We’re working with a growing, performance-driven acquisition business specialising in generating high-intent consumer leads across multiple legal claims sectors. Operating in a regulated environment, the business combines data-led decision-making, creative testing and paid media expertise to deliver efficient, scalable customer acquisition. As the business continues to grow, it is expanding its client portfolio, entering new market verticals and strengthening its in-house paid media function. Google and Microsoft Ads are central to this growth, creating an exciting opportunity for a commercially minded PPC Manager to take ownership of campaign performance and help shape the next stage of the business's acquisition strategy.

The Role

As PPC Manager, you’ll manage and optimise paid search campaigns across Google Ads and Microsoft Advertising, with a focus on delivering efficient cost per lead (CPL) and cost per acquisition (CPA).

You’ll work across Search, Performance Max and Demand Gen campaigns, using data, structured testing and continuous optimisation to improve performance and identify opportunities to scale.

Working closely with creative, compliance, data and implementation teams, you’ll ensure campaigns are not only commercially effective but also compliant with relevant advertising regulations, platform policies and internal standards.

With exposure to multiple legal claims verticals and audiences, this is an opportunity to develop your expertise across a varied portfolio of performance marketing campaigns while making a direct contribution to business growth.

Key Responsibilities

Plan, execute and optimise paid media campaigns across Google Ads and Microsoft Advertising, driving efficient lead generation and acquisition.
Audit and evaluate multiple advertising accounts, identifying opportunities to improve performance, efficiency and scalability.
Develop structured testing strategies across audiences, keywords, bidding, ad copy and creative assets.
Manage Search, Performance Max and Demand Gen campaigns, including image- and video-led advertising formats.
Analyse campaign performance using platform data, conversion metrics and internal business intelligence to inform optimisation decisions.
Use downstream lead quality and disposition data, where available, to improve acquisition efficiency and campaign outcomes.
Maintain well-organised, scalable account structures, including consistent naming conventions, tracking and account hygiene.
Collaborate with creative teams to develop and test effective advertising copy and visual assets.
Work closely with compliance stakeholders to ensure campaigns meet applicable legal, regulatory and platform requirements.
Produce clear weekly and monthly performance reports, highlighting trends, risks, opportunities and actionable recommendations.
Ensure optimisation decisions are commercially justified and aligned with agreed KPIs.
Support the launch of new accounts, campaigns and claims verticals as the business expands.

About You

You’re a data-driven PPC professional who enjoys taking ownership of campaign performance, identifying opportunities and turning insights into measurable results.

You’ll ideally bring:

At least two years’ experience managing Google Ads and Microsoft Advertising campaigns.
Strong hands-on experience with Google Ads, ideally within lead generation, direct response or another performance-focused environment.
Experience managing campaigns against CPL, CPA or similar acquisition targets.
A solid understanding of campaign testing, optimisation, scaling and performance analysis.
Experience with Performance Max and Demand Gen, including image- and video-based formats.
The ability to interpret campaign data, identify performance trends and translate findings into practical improvements.
Strong organisational skills and a methodical approach to campaign management and account structure.
Excellent written and verbal communication skills, with the ability to present performance insights clearly.
A proactive, commercially minded approach, with the confidence to take ownership and solve problems independently.

Desirable Experience

Experience working within a digital marketing agency or performance marketing team.
Exposure to regulated sectors such as legal services, financial services, insurance or claims.
Experience managing higher-volume advertising budgets or campaigns across multiple verticals.
Experience briefing creative teams, developing advertising assets and optimising visual campaigns against acquisition targets.

Benefits

Private medical insurance.
Medical cashback plan.
Life assurance.
Income protection insurance.
Critical illness cover.

If you’re a hands-on PPC specialist who enjoys combining analytical thinking, creative testing and commercial decision-making to drive measurable acquisition results, we’d love to hear from you.

Apply now to find out more about this opportunity and the business behind it.

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PPC Manager

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