+ Paid Media Manager
+ West Midlands
+ Hybrid*
+ £35,000 - £45,000
We have the pleasure of supporting one of our favourite consumer brands in their search for a Paid Media Manager.
This is a brand-new role within a growing marketing division, which is exciting in itself! But add to that a business experiencing significant global growth, operating across the UK, Europe, America, Australia and New Zealand, and there’s a lot for the right person to get stuck into.
Finding the right person for this role is going to be an important part of the continued growth and development of the brand online.
And this vacancy isn't just about generating sales through their e-commerce platforms. Of course, commercial performance matters, but paid media also plays an important role in increasing brand awareness, engaging their community and getting the brand in front of new audiences globally.
You'll take ownership of the day-to-day delivery of paid media activity across Meta and Google, making sure campaigns are structured effectively, budgets are being used wisely and activity is continually optimised against commercial targets.
Reporting to the Head of Digital and working closely with the wider marketing team, digital consultant and the paid agency in the day-to-day delivery.
What will you be doing?
You'll be hands-on across the paid media function, including:
- Building, launching and optimising campaigns across Meta Ads and Google Ads.
- Managing daily budgets and ensuring spend is paced effectively against agreed targets.
- Monitoring performance across ROAS, CPA, CPC, CTR and conversion rates.
- Managing tracking, pixels and attribution to make sure conversion data is accurate.
- Managing and optimising product feeds, including Google Merchant Center.
- Supporting promotional planning around key trading periods, product launches and offers.
- Supporting forecasting across spend, revenue and channel performance.
- Producing regular reports and turning the numbers into clear commercial insights and recommendations.
- Identifying opportunities to improve targeting, bidding, creative, feeds and campaign structure.
- Working closely with the brand team to make sure creative and partner content is being used effectively across paid campaigns.
- Continually testing audiences, creative and campaigns to understand what works.
- Keeping up with changes across Meta and Google and bringing new ideas and best practice into the business.
What are we looking for?
We're looking for someone who really knows their way around paid media and is comfortable taking ownership of the day-to-day activity. The team does have some PPC skill internally but doesn’t have as much expire in paid social, hence the use of agencies.
Ideally, you will have 3+ years of paid media experience, with strong hands-on experience across both Meta and Google Ads.
You'll be confident managing budgets, analysing campaign performance and, importantly, understanding the commercial story behind the numbers. You won't simply report that something has gone up or down – you'll be able to understand why and recommend what should happen next. Experience with Google Merchant Center, GA4, Google Tag Manager and Looker Studio would be a big advantage.
This is an SME, so you'll need to be comfortable in an environment where things can move quickly. You'll be organised, commercially minded and detail-focused, but equally happy collaborating with the wider marketing team and getting involved when needed.
If you're looking for an opportunity where you can genuinely take ownership of paid media for a growing consumer brand and play a part in its continued global growth, we'd love to hear from you.
Send your CV over today for immediate consideration!
AA123
Ref: 61307
*Note – this is not a fully remote role; you will be required to get to the office in Warwickshire on a regular basis.
