The Role
Digital Tonic are working with a growing online pharmacy as they look to appoint their first dedicated Paid Media Manager. This is a newly created position offering the opportunity to take complete ownership of paid acquisition at an exciting stage of the company’s growth. Paid media has previously been managed with freelance support, but the business is now ready to bring this expertise in-house. You’ll inherit established campaigns and a significant monthly budget, with the freedom to assess the current approach, identify opportunities for improvement and build a scalable acquisition strategy.
Reporting directly to the Co-Founder, you’ll set the overarching paid media strategy while remaining fully hands-on with campaign management across Google Ads, Meta Ads and other relevant channels. You’ll take accountability for ROAS, CPA, paid revenue and profitability, using these metrics to make commercially informed decisions about campaign optimisation and budget allocation.
You’ll develop an ongoing testing roadmap across audiences, creative, bidding strategies and landing pages, continually identifying new opportunities to improve performance and scale customer acquisition efficiently. You’ll also strengthen tracking, attribution and reporting, providing the wider business with a clear and reliable view of paid media performance. As results develop, you’ll build the commercial case for further investment and explore emerging acquisition channels. You’ll work alongside the wider team to ensure paid activity complements its focus on customer retention, loyalty and lifetime value.
The company operates within a regulated, clinician-led environment, so you’ll need to balance ambitious commercial growth with the relevant advertising and compliance requirements.
Skills & Experience
- A proven track record of growing revenue and improving ROAS through paid media
- Strong hands-on experience managing Google Ads and Meta Ads
- Experience managing paid media budgets at a comparable or greater scale
- The ability to develop and execute a paid media strategy independently
- A commercially focused approach, with a strong understanding of ROAS, CPA, revenue and profitability
- Experience creating structured testing programmes across audiences, creative, bidding and landing pages
- Strong knowledge of tracking, attribution and performance reporting
- The confidence to work directly within the accounts rather than managing agencies or external suppliers
- A proactive, self-starting approach and the ability to take full ownership of the paid media function
- Experience within an online pharmacy, digital healthcare or another regulated industry would be highly advantageous
Benefits
This role offers a salary of £40k+ depending on experience, alongside a performance-related bonus linked to paid media growth. You’ll have significant autonomy over the acquisition strategy, direct access to the Co-Founder and the opportunity to build an in-house paid media function during an important period of growth.
The role will be hybrid, ideally with one day per week in the Leicester office. Fully remote working may be considered for an exceptional candidate with relevant online pharmacy or digital healthcare experience.
Sound Good?
If you’re keen to hear more, please get in touch with Stacey at Digital Tonic for the finer details.
