Paid Media Manager
We are seeking a commercially driven and data-focused Paid Media Manager to lead and scale our paid media campaigns across the UK market. This role will focus primarily on Google Ads to drive revenue growth, improve ROAS, and strengthen customer acquisition for our D2C business.
This is an exciting opportunity for someone who combines strong analytical capability with commercial thinking and a passion for performance marketing innovation.
This is not a generalist digital marketing position. You will be hands-on in advertising platforms daily, working closely with external paid media agencies to develop strategy, oversee campaign execution, and identify new growth opportunities.
The role will also collaborate closely with the SEO, Content, and Paid Social teams to ensure a joined-up cross-channel acquisition strategy across paid and organic marketing channels.
Key Responsibilities
Paid Media Strategy & Management
- Own and manage paid media strategy across Google Ads and other relevant platforms (Bing Ads and emerging AI Ads) to drive traffic, conversions, and revenue growth for the D2C website.
- Plan, optimise, and scale campaigns across Search, Shopping, Performance Max, Demand Gen, and remarketing campaigns.
- Work closely with external paid media agencies to develop strategy, oversee campaign execution, ensure best practice implementation, and drive continuous performance improvement.
- Continuously test audiences, creatives, bidding strategies, landing pages, and campaign structures to improve efficiency and maximise ROAS.
- Manage and allocate paid media budgets effectively to achieve commercial targets and growth objectives.
- Monitor industry trends, platform updates, competitor activity, and developments in AI advertising to identify new opportunities and maintain a competitive advantage.
Cross-Channel Collaboration
- Collaborate closely with SEO and Content to align paid and organic strategies, keyword insights, seasonal campaigns, and landing page optimisation.
- Work alongside Paid Social to support integrated campaign planning, audience targeting, messaging alignment, and overall acquisition strategy.
- Share paid search insights, audience trends, and performance data to support wider content and search marketing initiatives.
- Support an integrated, multi-channel acquisition strategy that improves overall digital marketing efficiency and customer growth.
Reporting & Performance Analysis
- Track, analyse, and report regularly on campaign performance, providing actionable insights and recommendations to stakeholders.
- Use data and analytics to identify growth opportunities, optimise channel mix, and improve campaign effectiveness.
- Monitor key KPIs including revenue, ROAS, CPA, conversion rate and customer acquisition performance.
Desired Skills and Experience
- Minimum 3+ years’ experience directly managing Google Ads campaigns, either in-house or agency-side, ideally within B2C eCommerce.
- Strong hands-on experience with Google Ads, including Search, Shopping, Performance Max and Demand Gen campaigns.
- Experience managing and collaborating with external agencies to deliver performance against commercial targets.
- Good understanding of paid social platforms such as Meta Ads and how paid search and paid social work together within a wider acquisition strategy.
- Good understanding of SEO and how paid and organic search strategies work together.
- Strong analytical and problem-solving skills with a commercial mindset.
- Excellent stakeholder management, communication, and organisational skills.
- Proactive, collaborative, and comfortable working in a fast-paced, performance-driven environment.
- Interest in AI/LLM marketing and emerging digital advertising trends is highly desirable.
About TP-Link
TP-Link is always on the lookout for passionate individuals, who are enthusiastic about their work and want to progress their career. We are a global company that values diversity and thrives on entrepreneurial values. Since the opening of the UK office (TP-Link UK Ltd), we have achieved remarkable growth. TP-Link offers a great working environment, competitive salary and company bonus, paid holidays and sick leave, and company events. Send us your CV if you feel you have the skills and experience to join TP-Link UK, a global leader in consumer networking and electronics, enterprise networking, security and supporting cloud services.
