Digital Marketing Executive - Paid Media
Industry: Designer toys and collectible pieces
Location: Canary Wharf, London
Job type: Full time Permanent
Length: 5 days a week
About POP MART
Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.
POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, Germany and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.
For more information, please visit www.popmart.com and our LinkedIn Career page.
Benefits
POP MART offers our employees:
- Core Health & Protection: Axa Health
- Metlife Group Assurance
- Wellbeing & Lifestyle: GYM
- Perks & Extras: AON Discounts and Recognition Portal
- Selected POP MART collectibles as appreciation gifts every month
- A structured bonus/commission scheme in line with the company’s and the individual’s performance
- Comprehensive training and development programs
- Regular team social events
- Paid rest breaks
The Role and Candidate
We are looking for a Paid Media executive to lead performance marketing efforts for POP MART. This role will be responsible for driving user acquisition, revenue growth, and marketing efficiency across global digital advertising channels through data-driven paid media strategies.
Responsibilities
- Own and manage paid media strategy and execution across key platforms (Meta, Google, TikTok, YouTube, etc.)
- Develop and optimize performance marketing strategies aligned with brand and business objectives across different markets and product lines (e.g., blind boxes, IP merchandise, collectibles)
- Manage day-to-day campaign operations including setup, optimization, budgeting, and pacing
- Continuously test and optimize ad creatives to improve CTR, CVR, and ROAS
- Conduct performance analysis and reporting using platform data and analytics tools
- Collaborate closely with creative, content, e-commerce, and brand teams to improve ad performance and landing page conversion
- Monitor industry trends and competitor activities to identify growth opportunities and best practices
- Manage relationships with media platforms or external agencies if applicable
Required Qualifications
- At least 3 years of experience in Paid Media / Performance Marketing roles
- Strong hands-on experience with platforms such as Meta Business Suite, Google Ads, and TikTok Ads
- Strong analytical skills with the ability to translate data into actionable insights
- Experience with A/B testing and performance optimization methodologies
- Hands-on experience in image and video content creation is a plus
- Familiarity with DTC brands, e-commerce, or consumer goods is a plus
