Director, Paid Search

Publicis Groupe Holdings B.V • Full-time • New York, New York, United States • 1m ago

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

The Director, reporting to the Vice President, is responsible for the strategic oversight and overall success of client accounts. They drive business growth, ensure client satisfaction, and act as a senior point of contact for key clients. The Director provides high-level thought leadership, spearheads innovation, and fosters collaboration across teams. They also play a critical role in talent development, fostering a culture of excellence, collaboration, and continuous learning within their team.

Responsibilities

Campaign Management: Guides the paid search team optimizing campaign performance, implementing innovative solutions, and reviewing major strategic recommendations, test-and-learn agendas, and new opportunities to ensure high-quality campaign delivery.

Fiscal Accountability: Oversees the financial management of paid search accounts, providing senior leadership with accurate financial reporting and forecasting, while identifying upsell opportunities to drive additional revenue growth.

Cross-Department Coordination: Collaborates with senior leaders and cross-discipline teams to integrate paid search strategies with broader marketing objectives, ensuring that campaigns contribute to holistic solutions and deliver cohesive results.

Strategy & Innovation: Acts as a senior strategic advisor to clients, offering forward-thinking insights and delivering innovative paid search solutions that leverage the latest platforms, tools, and technologies to drive account growth and performance.

Client Communication: Serves as the point of escalation for the paid search team and client relationships, effectively managing issue resolution and ensuring high levels of client satisfaction through proactive communication.

Team Leadership: Mentors Supervisors and Associate Directors, guiding their development and leadership while fostering a team culture rooted in excellence, innovation, and continuous learning.

Operational Excellence: Ensures operational efficiency within the paid search team by establishing, refining, and maintaining processes, systems, and best practices to deliver high-quality and consistent performance across all client accounts.
Define and lead a bespoke and structured regional test-and-learn agenda, ensuring clear hypotheses, measurement frameworks, and actionable outcomes.

Expertise

Demonstrates comprehensive expertise in paid search media and advanced strategies, guiding the client’s approach and ensuring alignment with industry advancements

Delivers thought leadership among clients and within the agency by driving innovative solutions, merchandising success stories, and sharing key industry insights that elevate the agency’s market position and client success

Effectively communicates value proposition of paid search marketing and Publicis products, services and processes to clients

Client Focus

Cultivates and strengthens long-term, strategic relationships with client stakeholders and vendors, ensuring that the agency is seen as a trusted and valued partner

Anticipates client needs and market shifts, proactively presenting opportunities and solutions that deliver value and support client growth

Ensures client satisfaction by consistently delivering high-impact, results-driven strategies and effectively managing escalations or issues that arise

Strategic Ability

Drives the strategic vision for client accounts, ensuring alignment with client goals, overall marketing strategy, and agency objectives

Leads the exploration and implementation of innovative growth opportunities, strategically leveraging emerging platforms, advanced tactics, and cutting-edge technologies to elevate client accounts and drive significant business impact

Provides strategic mentorship to the Associate Director and broader team, fostering a culture of strategic thinking and continuous improvement

Drive for Results

Holds accountability for the successful delivery of client campaigns and projects, ensuring that initiatives exceed performance goals, are delivered on time, and meet financial targets

Champions a results-oriented culture within the team, continuously setting and reinforcing high-performance standards and driving team accountability

Oversees the implementation of standardized processes and best practices on the team, fostering operational excellence and efficiency

Teamwork

Mentors Associate Directors and indirect reports, building leadership capacity within the team and ensuring continuous talent development

Leads by example in fostering a collaborative and inclusive team environment, encouraging cross-functional collaboration and unified approaches to client challenges

Fosters cross-functional collaboration to ensure alignment and synergy between teams, partnering closely with other functional leads

Qualifications

Bachelor’s degree, concentration in business, marketing, or advertising preferred

8+ years of account management experience in paid search; client side or agency side preferred

5+ years of demonstrated success in managing and leading a team of performance media specialists

Proven experience managing large-scale paid search campaigns

Expert understanding of channel landscape, buying platforms and new/evolving product offerings

Demonstrated problem solving, organization, and project management skills

Ability to develop and implement comprehensive paid search strategies aligned with client goals

High proficiency in creating and delivering impactful presentations to senior stakeholders

High attention to detail and the ability to move at an agile pace, capable of managing multiple campaigns and projects simultaneously

Experience with Prisma and MediaOcean preferred

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $121,315.00 - $ 161,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/1/2026.

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