Paid Social Media Manager (Senior, Meta Focus)

Chartis.io • Contract • Remote • 3w ago

About the role

Location:Remote within the USA in either the Eastern or Central time zones (the client is based in New York City & London). Occasional travel to New York City 1-2x per year for strategy planning and business review meetings.

Role Type: Part-time (estimated at 20 hours per week on average)

Chartis is seeking a Senior Paid Social Media Manager with deep, hands-on expertise in Meta Ads Manager to lead paid campaign strategy, execution, and optimization for a key client. The candidate must be highly experienced in developing innovative, platform-appropriate social paid campaign strategies while executing and enhancing ongoing social media programs throughout the year

The Paid Social Media Manager is accountable for helping key clients achieve increased marketing efficiency and effectiveness through social media, while improving key performance metrics such as brand engagement, audience growth, traffic quality, lead generation, and conversion outcomes (app installs and engagements). This role develops social media strategies and activation plans while working with both senior and junior team members to design, implement, and optimize social initiatives based on client needs primarily across B2C engagement and potentially some B2B. Technologies include social and paid media platforms, content and creative workflows, analytics and reporting tools, and social listening solutions.

Duties and Responsibilities

Client Leadership & Collaboration
Accountable for owning client relationships related to social media; work directly with client to understand needs and translate them into effective strategies and campaigns.
Meet weekly with clients to provide performance updates, insights, and forward-looking recommendations.
Act as the key point of contact with client’s creative partner agency to ensure alignment and performance across integrated campaigns.
Social Strategy & Planning
Own social strategy for assigned account; connect business objectives to audience insights, channel roles, campaign architecture, media budget planning, content architecture, ad type, a/b testing, and measurement plans. Secondary accountability for creator or community approaches as relevant.
Lead client discussions and presentations; communicate a clear point of view, build alignment, and serve as a trusted strategic partner, not just a vendor.
Translate broader marketing plans into social first activations, and ensure social is integrated with other paid media channels, creative, and app and landing page experiences.
Act as a thought leader in identifying innovative, social-first opportunities to improve client programs throughout the year.
Platform Execution & Optimization
Oversee the implementation, execution, and optimization of social media programs across multiple clients and platforms.
Support teams in analyzing performance of existing social campaigns, providing recommendations to optimize, test, and scale initiatives to improve results.
When needed, be hands-on in managing social platforms or campaigns to ensure quality, speed, and performance.
Provide ongoing guidance on platform best practices, emerging formats and tactics, and evolving social behaviors.
Measurement, Insights & Reporting
Define KPI requirements and social measurement frameworks aligned to client objectives (from awareness through app installs).
Lead performance analysis and insight generation, translating data into clear optimization recommendations and test plans.
Support the creation and evolution of reporting templates, dashboards, and decks for client-facing and internal reviews. We primarily use Google Slides with Looker and ad platform-connected Google Sheets data sources.
Ensure consistent and accurate use of analytics, reporting, and social management tools across accounts.

Qualifications

8 to 10+ years of experience in social media strategy, planning, and execution, preferably within an agency or consultancy environment supporting multiple clients.
Deep expertise in Meta platforms (Facebook, Instagram, Reels), including strategy development, performance optimization, campaign architecture, and platform best practices.
Proven experience working across,or working closely with, additional social and digital platforms such as LinkedIn, TikTok, YouTube, Pinterest, and X, with the ability to adapt strategy by platform.
Strong ability to translate client business and marketing objectives into actionable, measurable social media strategies and activation plans.
Demonstrated experience leading senior-level client conversations, presenting insights and recommendations, and acting as a trusted strategic partner.
Advanced understanding of social media measurement, KPI development, and performance analysis tied to awareness, engagement, traffic quality, and conversion outcomes.
Hands-on experience with social media management, analytics, and reporting tools (e.g., Meta Business Suite, Meta Ads Manager, platform-native analytics, GA4, Looker or Data Studio).
Strong analytical skills with the ability to synthesize data into clear insights, optimization recommendations, and test-and-learn plans.
Experience providing strategic direction and feedback to creative and content teams to ensure platform-appropriate, performance-driven social output.
Ability to mentor and guide junior team members, enforce consistent ways of working, and maintain high standards of quality and accountability.
Excellent written, verbal, and presentation skills, with the ability to create clear, compelling client-facing materials.

Preferred Experience:

Experience working with Arts & Culture,
Analyzing and using data from mobile measurement platforms (MMP) like AppsFlyer to measure campaign performance.
Experience developing and optimizing app install, engagement, and retention campaigns.
Familiarity with social listening and cultural insights tools.
Experience with creator, influencer, or community programs.

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