Job Description:

Paid Advertising Manager. Hybrid / Remote ( ish) or office working available.

You can be based anywhere in the UK or main land Europe, but you will be expected to visit UK HQ in Kent on a monthly basis or more frequent if within a commutable distance.

Introduction

I am delighted to be exclusively working with this truly staggering, long-standing client of mine, a global FMCG brand , but with an SME family feel environment who take incredible pride in their staff, product range and reputation, one who can also boast an incredibly high staff retention rate. Great offices, benefits and people too.

Here’s what people I have placed here say about the company "I can’t tell you how much I love it here. It’s a really great company". It’s everything and more I was promised by Jon, this really is my dream job, working for my dream company"

Introduction

The Paid Advertising Managers focus is driving high-performance, data-driven advertising strategies across EMEA. This role is pivotal in planning, executing, and optimising digital advertising campaigns (excluding social media) to maximise traffic, conversions, and brand visibility across Direct-to-Consumer websites and online marketplaces.

This role will spearhead Amazon advertising initiatives and collaborate cross-functionally with Brand and Social Media teams to support both brand awareness and conversion campaigns.

Key responsibilities

Lead, mentor, and develop the Digital Advertising function, fostering a culture of innovation, continuous learning, and high performance.

Define and execute comprehensive digital advertising strategies aligned with business goals and market-specific priorities.

Campaign Management

Oversee all non-social media digital advertising campaigns, both in-house and via external agencies.

Develop and manage Amazon Advertising strategies, including Sponsored Products, Sponsored Brands, and DSP campaigns.

Implement programmatic advertising and smart bidding systems for real-time optimisation and cost efficiency.

Automate routine campaign tasks such as bid management, creative testing, audience segmentation, and campaign pacing using advanced AI solutions.

Coordinate with Brand and Social Media teams to run joint conversion-focused campaigns and brand awareness initiatives.

Platform Oversight

Manage advertising activities across platforms such as Google Ads, Amazon, and other relevant ad networks and marketplaces.

Ensure effective account structuring, audience targeting, bidding strategies, and creative asset implementation.

Budget & Performance Management

Define and allocate budgets across campaigns and platforms to optimise ROI.

Continuously monitor KPIs such as CTR, CPC, ROAS, TACOS and conversion rates, leveraging AI-powered analytics to identify opportunities for improvement.

Deliver actionable performance reports and insights to key stakeholders, highlighting trends, wins, and areas for growth.

Qualifications

5+ years of experience in digital advertising, with a strong focus on performance marketing.

Proven experience managing Amazon Advertising and Google Ads campaigns.

Strong analytical skills and proficiency in advertising analytics tools.

Experience leading managing external agencies.

Excellent communication and project management skills.

Strong team collaboration mindset is essential, with the ability to work effectively across functions.

We are not looking for an all round Marketeer. My client wants someone who promotes and has a passion and focus for Paid Ads. Someone who wants to specialise and develop their career in Paid Ads. Therefore, an absolute must to apply for this role - Demonstrates a commercial level with depth of proven experience in shopping, managing Amazon Advertising and Google Ads campaigns / Meta experience.

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Paid Advertising Manager