Company Description
About Covista
Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions, and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.
We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.
Job Description
The Senior Manager, Paid Media will support the Director of Media in executing and optimizing media strategies across a diverse ecosystem including linear TV, CTV, OTT, audio, digital out-of-home, Meta, TikTok, LinkedIn, paid search, and affiliate marketing. This role partner to deliver campaign strategy, campaign implementation, performance tracking, and cross-functional coordination to ensure media plans are executed efficiently and effectively. The ideal candidate will bring a blend of analytical rigor and creative insight, with a strong grasp of media platforms and performance metrics. This candidate will have a deep understanding of marketing platforms, measurement & experimentation methodologies, and media enabling data flow ecology.
- Assist in the execution of full-funnel media strategies aligned with brand growth, lead generation, and enrollment goals.
- Manage day-to-day operations of media campaigns, including budgeting, pacing, and performance monitoring.
- Collaborate with analytics and agency teams to implement measurement frameworks (MMM, Salesforce, Incremenatlity) and optimize channel performance.
- Support test-and-learn initiatives by coordinating creative and media experiments and reporting on outcomes.
- Partner with creative and web teams to ensure alignment between media placements and messaging.
- Maintain documentation and reporting dashboards to track campaign KPIs and budget pacing.
- Coordinate with internal stakeholders across marketing, enrollment, and analytics to ensure campaign alignment.
- Serve as a point of contact for agency partners on campaign execution and reporting.
- Assist in preparing presentations and performance summaries for leadership and cross-functional teams.
- Contribute to the development of media briefs and creative asset planning.
- Foster strong internal partnerships across marketing, enrollment, and analytics teams to ensure cohesive planning and execution
- Create and review monthly and annual budgets.
- Completes other duties as assigned.
Qualifications
- Bachelor's Degree preferably in marketing a related field.
- Master's Degree MBA Preferred
- Eight (8) years at an agency or brand directly responsible for the execution of paid media.
- Experience running both brand and performance media with the knowledge to connect media performance through the funnel to drive efficiency and growth.
- Strong analytical skills with experiecne in campagin performance reporting and optimization.
- Familiarity with MMM, incrementality, and brand measurement to optimize media.
- Ability to manage multiple priorities in a fast-paced regulated environment.
- Strong communication and collaboration skills across cross-functional teams.
- Excellent project management and organizational skills.
- Proficiency in media platforms such SA360, DV360, Meta Ads Manager, DSP's and analytic tools.
Additional Information
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $80,336.75 and $140,851.54. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Covista offers a robust suite of benefits including:
- Health, dental, vision, life and disability insurance:
- 401k Retirement Program + 6% employer match
- Participation in Covista's Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit: https://careers.covista.com/benefits
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
- Department: Marketing & Product Development
