Position Summary

The Senior Paid Media Manager continues to develop their skills with some support from the Director of Paid Media as they take on medium & large-sized clients. They continue to:

Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
Troubleshoot minor to complicated client issues
Implement and test new capabilities to enable client growth

In addition, a Senior Paid Media Manager may be asked to train new hires on basic concepts and lead internal account teams.

Responsibilities

Overview

Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance
Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Meta Ads, LinkedIn Ads, Programmatic, and other paid digital marketing channels
Actively manage and seek ways to improve account performance
Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats.
Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention
Create a test hypothesis and implement landing page optimization tests to improve conversion rates
Lead junior analysts on joint accounts
Help create and execute educational initiatives for the paid media team, such as developing internal resources and training sessions
Provide support for client services deliverables during the sales process for upsells and new business

Client Communication and Relationships

Develop strong relationships with clients and identify senior stakeholders
Attend and participate in all meetings and calls with clients
Communicate effectively with various audiences, with support for some clients
Create and present insightful, meaningful, accurate reports and analyses with minimal support
Execute the Workshop Digital client flag process and proactively identify resolutions
Go the extra mile for assigned clients within the scope of the SOW

Internal Communication and Relationships

Proactively seek and gracefully accept feedback
Tactfully share feedback with colleagues
Immediately inform the Director of Paid Media of any concerns or issues from clients when appropriate
Inform the Director of Paid Media of any updates, concerns, or potential points of interest from within the digital marketing community
May participate in the interview process
Support special projects

Business Development

Identify new opportunities for clients to meet their business goals
Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support
Manage beta tests of new services for the client set
Elevate client requests for SOW changes with some support

Training

Provide feedback on training content
Develop basic training content with QA
Occasionally, conduct basic team trainings to help develop team expertise
Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
Occasionally contribute thought leadership content to the Workshop Digital blog and the industry

Channel Management

Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, and other paid digital marketing channels with minimal support
Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support
Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support
Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support
Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support
Meet and exceed client expectations and set KPIs with minimal support
Set up and review Google Analytics (and any other third-party tracking software) with minimal support
Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support
Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
Temporarily take on extra client hours to support the team during times of limited bandwidth

Qualifications

Meets expectations of a Paid Media Analyst and has demonstrated the ability to work with minimal support
Demonstrated ability with medium-complexity clients with respect to:
Building strong relationships
Prioritizing workload with some support
Creating insightful, actionable, and accurate insights for client strategies and reports with some support
Presenting data and insights in a way that is logical, clear, and actionable, with some support
Creating effective meeting agendas and leading client meetings with some support
Delivering basic training
Logging assigned client hours worked
Meeting deadlines
Proven track record of managing a full client workload consisting of medium-complexity clients and high-complexity clients
Courteous written, verbal, and visual communication skills
Strong analytical capabilities, but may need support for advanced analysis and insights
Occasionally provides basic training to other team members
Proactively expand basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
Understands and supports leadership vision/decisions
May identify and/or support the implementation of initiatives that push the team forward
Intermediate-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets

Benefits

Competitive salaries
25 days PTO, 5 days STO, 12 Holidays
Hybrid workspace for Richmonders (only Mondays are required)
3 months fully paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non-elective contributions
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short-term, and long-term disability
Profit sharing
2x a year company-wide meetup in Richmond, VA
Committee Membership (Community, Culture, Health & Wellness)

List ofAwards

1x US Search Awards - Best Small PPC Agency
8x Outside Best Places to Work
8x Virginia Business Best Places to Work
3x Search Engine Land Finalist

Salary

Expected base salary range is $80,000 - $87,000 annually, based on experience

Equal Opportunity & Inclusion Statement

As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.

Workshop Digital

Latest Jobs

Senior Paid Media Manager (Richmond, VA)