PPC Strategy Director

Croud • Full-time • Greater London, England, United Kingdom • 1m ago

Company Overview

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

Role Overview

We’re looking for an experienced and strategic PPC leader to head up strategy for one of our largest clients in the financial services sector, alongside a portfolio of smaller accounts. You’ll work with two to three Account Directors as well as the Client and Planning Directors to shape PPC direction, drive innovation, and lead cross-functional collaboration to deliver measurable business impact. This is a highly visible, client-facing role, reporting directly into the Director Of Paid Media.

Responsibilities

Key responsibilities include, but are not limited to:

Lead PPC strategy for a collection of high-profile clients
Present results and strategic direction to senior stakeholders and C-Suite
Collaborate with client teams, analytics, and data science to build a cohesive performance-focused roadmap with measurement at the centre
Partner with Google, Microsoft, and other platforms to ensure tailored solutions
Drive internal thought leadership, best practice adoption, and innovation within the PPC team
Play a key role in new business, from pitch strategy to case studies
Mentor and manage PPC team members; ensure strong performance and utilisation
Maintain operational rigour, including accurate forecasting and revenue tracking

Person Specification

Required:

Extensive hands-on experience in PPC strategy for large-scale, complex accounts
Proven ability to lead high-performing teams and develop client relationships at a senior level
Proven ability to lead discussions and present articulate ideas, underpinned by strong commercial acumen.
Deep knowledge of automation, bidding strategies, audience/data integration, and end-to-end measurement
Ability to lead cross-channel thinking and work closely with other departments
Strong communication, leadership, and project management skills

Desirable but not essential:

Exposure to other paid channels (Social, Programmatic, etc.)
Experience contributing to agency marketing efforts through thought leadership and proprietary tool development
Experience working in or with highly regulated sectors (ideally financial services)
Confident and experienced at presenting to C-Suite

Company Benefits

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
25 days holiday a year
Discretionary annual performance based incentive
Sale commission
Recruitment referrals bonus
Health & Wellbeing contribution
2 Recharge Days each holiday year
Ride to Work scheme
Railcard
Season Ticket loan
Home office chair and home office screen
Free fruit, breakfast cereals, snacks and tea & coffee in the office
Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
Life insurance and income protection
Medical Cash Plan
Pension
Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
IPA Membership
Peer to peer recognition scheme 'Bonusly'
Team off-sites/regular socials
Year-round holiday parties
Flexible working options
Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

Our Values

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following: