Description

Lyst is a global fashion shopping platform founded in London in 2010, catering to over 160M shoppers per year. We curate pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined forces with Zozo, operators of Zozotown (Japan’s leading fashion e-commerce platform). This partnership marks a bold new era for Lyst as we accelerate our ambition to redefine the future of fashion shopping through AI, personalisation, and cutting-edge technology.

The Role:

We're looking for an experienced, target-driven Performance Lead to cover a period of maternity leave within our Marketing team. This is a senior people management and channel ownership role, accountable for the strategy, performance and day-to-day output of our Paid Search and Shopping Campaigns, one of Lyst's most important acquisition channels.

You'll own delivery against targets, manage budget and lead a team whose performance you'll be directly responsible for. You'll set the direction for the channel, build the roadmap in collaboration with the Performance Marketing Director and engineering teams, and be the escalation point for senior stakeholders; proactively surfacing insights, risks and recommendations.

This role is well suited to someone who leads with clarity, holds a high bar for performance and knows how to get the best out of a team.

What You'll Do:

Leadership & people management

Lead, and develop a team setting clear expectations, giving regular feedback, to deliver key business outcomes
Coach team members through problems and towards solutions
Identify performance gaps within the team and put structured plans in place to address them quickly.

Channel performance & strategy

Performance
- Maintain a solid grasp of channel and business performance
- Data-led understanding of performance with clear, evidenced reasoning for any changes or fluctuations.
Channel ownership
- Accountable for target delivery, budget and overall channel health
- Build and own the strategy, and channel roadmap, developed in close collaboration with the Director of Marketing
- Define milestones, KPIs and measurement frameworks for your tactics
- Own the testing roadmap, balancing short-term performance wins against longer-term opportunities and existing channel health
- Support and review project timelines, managing risks and dependencies across the team

Stakeholder management & communication

Build and maintain partnerships aligned with channel and business goals
Act as the primary point of escalation for senior stakeholders and external partners
Regular updates on KPIs, budget status, roadmap progress and risks
Proactively influence strategic decision-making at a senior level, presenting clear and well-reasoned recommendations to leadership
Identify data and tooling requirements and advocate for what the team needs to operate effectively

Requirements

Proven experience in ecommerce, leading Paid Search and Shopping in a performance-focused environment, with a track record of hitting targets
Strong people management skills including coaching, and developing individuals as well as teams
A high bar for performance: target-driven, budget-literate and comfortable holding yourself and your team to measurable outcomes
Solid analytical skills; you can diagnose performance issues quickly, explain them clearly, and come to the table with recommendations
Experience owning channel strategy and roadmap development, including testing frameworks and milestone planning
Confident presenting to and influencing senior stakeholders, with a proactive, solutions-first approach to communication
Able to manage risk, dependencies and resource allocation across a small team

Nice to have:

Experience in marketplace, retail
Familiarity with affiliate models
Experience with cross team collaboration (engineering, product, commercial

Benefits

- Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is super important, which is why we spend some of our time in the office and some of our time at home.
- Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
- Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
- Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service.
- Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
- Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
- Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
- Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
- Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
- Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
- Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.
- Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is super important, which is why we spend some of our time in the office and some of our time at home.

We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Lyst

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