Zeenat L.

Paid Media Marketer, Meta, TikTok,& Google Ads, E-commerce, Shopify & DTC Specialist,

USA

View resume

Skills

Meta Ads
Shopify
Landing Pages
Targeting & Retargeting
TikTok Ads
A/B Testing
Google Analytics
Performance Marketing
Google Ads
Canva & CapCut
Conversion Tracking
Excel & Sheets

About

Performance-driven Paid Media Specialist with 3+ years of experience executing full-funnel
campaigns across Meta (Facebook & Instagram), TikTok, and Google Ads. Specialized in audience
segmentation, retargeting, creative testing, and conversion-focused ad optimization to drive scalable
ROAS, low CPM, and high CTR. Supported DTC brands across the US, UK, and Pakistan with Shopify
CRO, landing page optimization, and UGC-based ad strategies. with hands-on experience in A/B
testing, pixel tracking, and attribution analysis.