To Phuong T.

Senior Digital Marketing Specialist, Performance Marketing Specialist, Paid Media Specialist

Nottingham

View resume

Skills

1. Digital Marketing & Growth Strategy: Performance Marketing • Digital Acquisition • Growth Marketing • Customer Acquisition Strategy • Conversion Optimisation • Full-Funnel Marketing • Omni-Channel Campaigns • User Growth Strategy • E-commerce Marketing • Brand Awareness Campaigns • Integrated Marketing Campaigns • Campaign Optimisation
2. Paid Media & Advertising Platforms: Meta Ads Manager • Google Ads • TikTok Ads • LinkedIn Ads • Paid Social Campaigns • Paid Search Campaigns • Audience Segmentation • Funnel Optimisation • Retargeting • A/B Testing • ROAS Improvement • CPC Reduction
3. CRM & Customer Engagement: Email Marketing • Customer Journey Optimisation • Customer Engagement • Customer Profiling • Lead Generation • Landing Page Optimisation • Influencer Marketing • Creator Partnerships • Community Growth
4. Analytics & Reporting: Google Analytics (GA4) • Looker Studio • Supermetrics • Google Analytics • Google Search Console • KPI Tracking • Conversion API Tracking • Pixels • Marketing Analytics • Data Analysis • Performance Reporting • Dashboard Reporting • Campaign Insights
5. E-commerce & Marketplace Marketing: TikTok Shop • Shopee • Social Commerce • Marketplace Growth Strategy • Product Campaigns • DTC Marketing • UGC Marketing • Influencer Ecosystem Development
6. Stakeholder & Project Management: Cross-Functional Collaboration • Stakeholder Management • Team Leadership • Client Relationship Management • Campaign Planning • Strategic Reporting • Project Coordination • Mentoring & Team Development
7. Creative Tools: Adobe Photoshop •Adobe Illustrator • Adobe Premiere • Adobe InDesign • Canva • NotebookLM • AI Agent • Claude • ChatGPT • Gemini

About

Performance-driven digital marketing specialist with 5+ years of experience delivering customer acquisition, revenue growth, and omni-channel campaign performance across FMCG, retail, hospitality, finance, and e-commerce sectors. Strong expertise in performance optimisation, paid social, analytics, audience segmentation, conversion optimisation, and integrated campaign execution. Proven track record of driving measurable commercial outcomes through data-led marketing strategies, cross-functional collaboration, and full-funnel campaign management.