Skills
Google Ads, PPC, Paid Search, Paid Media, Paid Social, Performance Max, Demand Gen, Google Shopping, Google Merchant Center, Microsoft Ads, Bing Ads, Meta Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Smart Bidding, Keyword Research, Ad Copy Testing, Lead Generation, Ecommerce, ROAS, CPA, CPL, Budget Management, Google Analytics 4, GA4, Google Tag Manager, Server-side Tracking, Conversion Tracking, Enhanced Conversions, Attribution, Looker Studio, Microsoft Clarity, CRO, A/B Testing, HubSpot, SEO, Excel, Team Leadership
About
I’m a PPC and paid media specialist with a good few years’ experience running Google Ads, Microsoft Ads and Meta for lead generation and ecommerce businesses, on budgets of up to £50K a month.
Most recently I took over a private hospital’s Google Ads account. The tracking was missing about a third of conversions, so I rebuilt it in GA4 and server-side Tag Manager, and over four months revenue rose by 28% while cost per acquisition fell by 18%. Before that I was the first marketing hire at a car dealership, where I cut cost per lead by 23% and tracked over £1M in sales back to the ads through HubSpot.
I enjoy being hands-on in the accounts as much as the strategy side, so I’m open to Specialist, Senior and Manager roles, in-house or agency. I’m based in Leicester, happy to relocate, and available to start straight away.
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