Skills
Paid Media & PPC •Google Ads (Search, Display, Performance Max, YouTube) • Microsoft Ads (Bing
Ads) •Meta Ads Manager • LinkedIn Ads Campaign Optimisation • Keyword research & search query
analysis • Bid strategy optimisation • Audience segmentation & targeting • Ad copy and creative testing •
Landing page optimisation Analytics & Reporting • Performance dashboards •Advanced Excel & Google
Sheets • Data analysis and campaign insights • KPI tracking (ROAS, CPA, CTR, CVR) Marketing
Technology •CRM platforms • Data analytics tools • Google Analytics • Power BI (basic familiarity)
Marketing Strategy • Campaign planning and execution • A/B testing and experimentation frameworks
About
Performance Marketing and PPC Specialist with 7+ years of experience managing and optimizing paid
search and digital marketing campaigns across Google Ads, Microsoft Ads, Meta, and LinkedIn. Proven
expertise in campaign optimisation, keyword strategy, bidding strategies, A/B testing, audience
targeting, and performance analytics to drive measurable growth in ROAS, CTR, CPA, and conversions.
Skilled in data analysis, Excel reporting, dashboard creation, and cross-functional collaboration with
marketing, creative, and analytics teams. Experienced in testing frameworks, campaign
experimentation, and performance insights to improve digital acquisition and campaign efficiency.
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