Michael O.

Skills

• Paid Media: Google Ads, Google Shopping, YouTube Ads, Meta Ads Manager, Facebook Ads, PPC/SEM.
• Campaign Strategy: Campaign structure, bid strategy, budget scaling, creative testing, A/B testing, daily test-and-kill.
• Tracking & CRO: Conversion tracking, Meta Pixel, Google Analytics, landing page optimisation, product feeds, Merchant Centre.
• Funnels & Store Builds: Funnel building, Shopify store builds, copywriting, email marketing.
• Compliance: Advertising compliance, FTC/earnings-claim and testimonial rules, NAOAC-certified.

About

I am a Performance Marketer and Paid Media Specialist with nine years of experience managing Google Ads, YouTube Ads, and Meta Ads for e-commerce and digital offers. As detailed in my uploaded file, "Mike-OPray-CV.pdf", I am a native English speaker with the right to work in the UK, actively seeking a remote or hybrid paid media role.

Core Expertise
• I specialize in hands-on campaign structuring, daily test-and-kill decision-making, and creative A/B testing.
• My technical background encompasses conversion tracking, complete click-to-checkout funnel building, and landing page optimization.
• I hold a NAOAC certification in advertising compliance, which covers FTC Act Section 5, earnings claims, testimonials, and substantiation.

Scaling & Revenue Milestones
• I scaled a Shopify store to $1.7 million in total sales using Google Shopping Ads as the primary acquisition channel.
• During peak months, this store reached $200,000 in sales while maintaining an approximate 10-15% profit margin.
• I managed YouTube Ads campaigns directed into a conversion funnel that generated $1.2 million in attributed sales.
• I launched Meta Ads for an education program that drove roughly $70,000 in sales and acquired over 800 students.
• I organically built a YouTube channel to over 300,000 subscribers and 67 million views, eventually selling the asset for $325,000.