Karolina C.

Skills

• Developed and managed high-impact email campaigns across Dotdigital, Mailchimp, Campaign Monitor, Adestra, Instantly and HubSpot
• Skilled in HTML email development and testing using Litmus for responsive email design, and using Photoshop, Sketch and Lunacy for visual and copy elements
• Advanced in Excel, with a strong track record in handling, analysing, and presenting marketing data clearly and effectively
• Experienced in analytics platforms like Google products
• Skilled in using CRM platforms like QlikView and HubSpot
• Confident in content creation with hands-on experience using WordPress, Magento 2, Umbraco, and custom-built platforms
• Experienced in using GA4, GTM, and SEMrush for website performance monitoring, conducting SEO audits, and implementing on-site SEO improvements
• Efficient in managing social media and scheduling campaigns using tools such as Loomly, Hootsuite, Sprout Social and HeyReach
• Experienced in planning, managing, and optimising pay per click campaigns using Google Ads, Meta Ads and LinkedIn Ads campaigns to maximise reach and ROI
• Organised and proactive in coordinating and managing projects, utilising tools like Asana, Jira, and Trello
• Innovative in applying generative AI tools to streamline processes, support decision-making, and enhance marketing efficiency

About

I’m a full-stack digital marketer with over five years of experience across client management, PPC, paid social, SEO and email marketing. I’ve delivered performance-led campaigns for clients across automotive, trade and construction, and hospitality, including brands such as Volkswagen Group UK, TPS, Autoglym, M6toll, GARO UK, Hamilton, Geberit, Bovingdons and Punch Pubs. I use data to shape
strategy, optimise performance and drive measurable results.