Skills
Full-Funnel Paid Media Strategy (Awareness, Consideration, Conversion);
Paid Media Activation: Search, Programmatic, Social, Mobile, Video, CTV;
Media Planning, Budget Management, Optimization & Performance Scaling;
Revenue, Pipeline & ROMI Focused Demand Generation, Customer Acquisition & Growth;
Audience Strategy: Account Based Marketing, Intent Targeting, Retargeting & Personalization;
Attribution, Measurement Frameworks, CRO & A/B Testing;
Agency Leadership & Regional Stakeholder Management;
About
AI driven Paid Media Marketing expert with 15 years’ experience driving brand building, demand generation, and customer acquisition across digital, ATL, and integrated media. Proven record of driving global digital marketing, demand generation, pipeline growth, and revenue impact at scale.
• $7M+ paid media managed across APAC, EMEA, Americas
• +22% qualified conversions | -17% CPA | +18% ROMI
• Built scalable demand engines delivering 400+ enterprise leads/year
• Improved pipeline conversion by 20% through marketing-sales alignment
Expertise:
Paid Media | Demand Generation | Pipeline Growth | ABM | Attribution | CRO | AI-led Marketing
Focus:
Scaling demand, improving marketing efficiency and measurable business outcomes across markets
Open to: Global Paid Media, Performance Marketing, Demand Generation, Marketing leadership roles
Profile Photo
