Charley I.

Skills

Strategic & Commercial: Demand Generation Strategy, ABM/ABX, GTM Alignment, Revenue Growth, Pipeline Optimisation, Cross-Functional Collaboration, Marketing Operations, Process Improvement.

Strategic Planning Execution & Performance: Performance Marketing, Paid Search & Social, PPC, Lead Generation, MQL-to-Revenue Optimisation, Lead Scoring & Nurturing, CRO, SEM, SEO, Email Marketing, Content Strategy, Organic Social, A/B Testing, Campaign Attribution, Funnel Analysis, Conversion Tracking, AI Workflows

Tech Stack: HubSpot, Salesforce, Marketo, Zapier, Cognism, 6sense, ZoomInfo, Google Analytics, Looker, HockeyStack, Power BI, Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, WordPress, Unbounce, Instapage, Google Tag Manager, Semrush, Hotjar, ChatGPT, Copilot, Asana, Monday, Notion, Gong

About

Results-driven demand generation and performance marketing specialist
with 11 years’ experience driving pipeline growth and revenue impact across
B2B and B2C. Expert in paid media, ABM/ABX, CRM automation, and
conversion optimisation, with a strong track record of improving ROI,
accelerating funnel performance, and driving target account engagement.
Skilled at turning data into actionable campaigns and leveraging AI,
automation, and analytics to scale marketing performance efficiently.

Experience: 11 years: B2B 8 years, B2C 3 years, leadership 2 years.

Industries: MarTech, messaging, loyalty, cybersecurity, employee benefits,
group insurance, HR, payroll, data analytics, law, and higher education.