Skills
Google Ads (Search, Display, Performance Max)
Paid Social (Facebook & Instagram Ads)
Campaign Strategy & Funnel Building
Conversion Tracking (GA4, Tag Manager)
A/B Testing & Optimization
Audience Targeting & Retargeting
Lead Generation & E-commerce Scaling
Budget Management & ROAS Optimization
Social Media Management & Content Strategy
SEO (On-Page & Basic Technical SEO)
Landing Page Optimization
Data Analysis & Reporting
About
Performance Marketing Specialist with a strong focus on driving measurable growth through data-driven paid media strategies. Experienced in managing and scaling campaigns across Google Ads and paid social platforms, with a proven ability to improve ROI, reduce CPA, and generate high-quality leads.
Alongside paid media, I have solid knowledge of social media management and SEO, allowing me to take a more holistic approach to digital growth. I understand how paid and organic channels work together to maximize visibility, engagement, and conversions.
From strategy to execution, I focus on what actually matters — conversions, revenue, and scalable growth.