Skills
Paid Media & Performance Marketing
Paid Social Strategy (Meta, TikTok, Pinterest)
Google Ads (Search, Shopping, Display)
Full-Funnel Campaign Management
Budget Planning & Scaling Strategies
ROI, ROAS, CPA Optimisation
Data & Analytics
Performance Analysis & Reporting
A/B Testing & Creative Testing
Conversion Rate Optimisation (CRO)
Audience Segmentation & Targeting
Forecasting & KPI Tracking (CTR, CPC, CVR)
Creative & Growth
UGC Strategy & Content Direction
Ad Creative Briefing & Testing
E-commerce Growth Strategy
Customer Journey & Funnel Optimisation
Tools & Platforms
Meta Ads Manager, TikTok Ads Manager
Google Ads, Google Analytics, Tag Manager
Klaviyo, Mailchimp
Canva, Figma
Salesforce, HubSpot
Asana, Trello, Airtable, Google Sheets
Leadership & Collaboration
Team Leadership & Mentorship
Cross-Functional Collaboration
Client Strategy & Stakeholder Management
Training & Consultation
About
Results-driven Senior Paid Social & Digital Marketing Specialist with 9+ years of experience delivering scalable growth for e-commerce brands across European, EMEA and US markets. Proven track record of developing and executing data-led, full-funnel strategies across Meta, TikTok, Google, and Pinterest, consistently driving increases in ROI and ROAS while reducing CPA. Experienced in managing large client portfolios, leading cross-functional teams, and optimising performance through audience segmentation, creative testing, and conversion-focused campaigns. Recognised for achieving exceptional results, including surpassing annual targets within a single month through high-impact campaign optimisation and strategic execution.
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