We are looking for a detail-oriented and strategically minded PPC Implementation Specialist to lead the setup and early-stage management of new PPC client accounts.

This role bridges Sales and the Paid Media team owning the onboarding phase from Kick-Off call through to full campaign launch, tracking setup, and first 90-day performance stabilization before structured handover to the Paid team.

You will be responsible for ensuring every new client starts with a clean build, accurate tracking, and a clear strategic foundation.

Key Responsibilities1. Client On-boarding & Strategy

Attend Kick-Off (KO) calls with new PPC clients
Extract key business objectives, KPIs, margins, and positioning
Conduct keyword research and competitor analysis
Develop initial campaign strategy and testing roadmap
Recommend channel mix and budget allocation

2. Account Build & Implementation

Build Google Ads campaigns from scratch
Structure campaigns according to best practices
Write high-performing ad copy aligned with client positioning
Set up audiences, extensions, negative keywords
Ensure accounts are scalable from day one

3. Tracking & Technical Setup

Set up conversion tracking (GA4, GTM, form tracking, call tracking)
Validate attribution and conversion accuracy
Troubleshoot tracking issues
Create clear internal tracking documentation
Ensure accounts are launch-ready with full data visibility

4. 90-Day Nurture Phase

Monitor and optimize campaigns during the first 3 months
Establish performance benchmarks
Identify early optimization opportunities
Maintain clear internal notes and account documentation
Prepare structured handover to Paid Media team

5. Handover & Documentation

Provide clear strategic summary
Deliver performance insights from first 90 days
Ensure smooth transition with minimal rebuild required

Requirements

2+ years hands-on Google Ads experience
Experience building accounts from scratch
Strong knowledge of GA4 and GTM
Confident with conversion tracking setup
Strong understanding of campaign structure and bidding strategies
Detail-oriented and process-driven
Comfortable in client-facing calls
Ability to manage multiple onboarding timelines simultaneously

Location: Remote

Job Type: Full-time

Pay: £2,500.00-£2,700.00 per month

Work Location: Remote

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PPC Implementation Specialist

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