Paid Media E-commerce Manager

Salary: Up to £55,000
Location: UK (Hybrid) 1day in the office (open to once a month )

I'm currently working with a growing performance marketing agency that specialises in driving measurable results for clients across the construction, trade and e-commerce sectors.

Due to continued growth and a strong pipeline of new business, they are looking to hire a technically strong Paid Media E-commerce Manager with deep expertise in Google Shopping, Google Merchant Center and product feed optimisation.

This role sits within an established paid media team and reports into the Head of Paid Media, managing a portfolio of 5-10 e-commerce clients ranging from specialist retailers to large online stores.

The Role

This is a highly technical performance marketing role focused on improving the visibility, efficiency and profitability of e-commerce campaigns through feed optimisation and Google Shopping strategy.

You'll be responsible for ensuring product data is structured correctly, feeds are fully optimised, and campaigns are continuously tested and improved to drive CTR, conversion rate and ROAS.

Key Responsibilities

Feed & Google Merchant Center Optimisation

Manage and optimise Google Merchant Center product feeds
Ensure all product data contains enriched attributes including brand, colour, size, material, dimensions and Google categories
Diagnose and resolve feed errors and disapprovals
Structure product data to align with Google Shopping best practices
Clearly explain technical optimisations and their commercial impact to clients

Product Title & Attribute Testing

Optimise product titles and attribute structures for performance
Test variations such as brand-first vs feature-first titles
Improve impression share, click-through rate and conversion rate
Understand the key difference between Google Shopping and standard search campaigns, where performance is driven by product data rather than keywords

Performance Analysis & Reporting

Analyse product-level campaign performance
Identify opportunities to improve margin and profitability
Recommend improvements including product titles, imagery, descriptions and attribute structures
Review the checkout journey to identify potential conversion blockers

Bidding & Visibility Strategy

Balance bid strategies with feed optimisation
Understand the key drivers of Shopping performance including bid level, feed quality and completeness, product relevance signals and historical campaign performance

Ideal Candidate

The ideal candidate will be someone who lives and breathes e-commerce feeds rather than purely general paid media.

You should have hands-on experience with:

Google Merchant Center
Google Shopping campaigns
Ideally has experince using mojento
Experince migrating e-commerce clients onto the Google Merchant API
Product feed testing and optimisation
Managing multiple SKUs and large product inventories
Working directly with clients and presenting campaign insights

You'll also be comfortable explaining technical optimisation work in a clear, commercial way to clients and stakeholders.

Nice to Have

Experience with Meta product catalogues and Dynamic Product Ads
Exposure to server-side tracking
Knowledge of Google Merchant Center API
Strong commercial mindset with a focus on margin and profitability

Why Apply?

Join a fast-growing performance agency with strong client demand
Opportunity to progress into e-commerce leading managing small team (Depending on your performace)
Work on a variety of e-commerce and retail accounts
Opportunity to shape the feed optimisation strategy across multiple clients
Collaborate with an experienced paid media team and leadership

If you'd like to learn more about the role or discuss whether it could be a fit, feel free to apply or reach out via email:

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E-commerce - Paid Media Manager

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