The role

We are looking for a Senior PPC Executive to help manage and improve Google Ads campaigns across a portfolio of LTF clients.

This is a hands-on role for someone who already has solid paid-search experience and wants to develop their strategic, commercial and client-facing skills.

You will be responsible for the day-to-day management of Google Ads accounts, supported by our wider paid media, client services, creative, SEO and CRO teams. You will analyse performance, identify opportunities and help clients generate more qualified patient enquiries—not simply cheaper conversions.

You will not be expected to know everything or manage every part of a client's marketing. We are looking for someone with strong Google Ads fundamentals, good analytical judgement and the ambition to progress into a Paid Search Manager role.

About LTF

LTF is a specialist digital growth agency working with medical aesthetics, cosmetic surgery and dental clinics.

For more than 16 years, we have helped clinics attract and convert new patients through digital strategy, paid media, websites, content and conversion optimisation.

Our clients trust us with an important part of their growth. That means we care about the quality of the enquiries we generate, what happens after a lead is received and whether our work is producing a genuine commercial result.

We are a remote team, but we work closely together. You will be supported by experienced colleagues across paid media, strategy, design, content, SEO, CRO and client services.

What you will be doing

You will:

Manage the day-to-day performance of Google Ads accounts across a portfolio of clients
Build, monitor and optimise Search, Performance Max, Demand Gen, Display and YouTube campaigns where appropriate
Complete keyword research, search-term reviews and negative-keyword management
Monitor budgets, bidding strategies, targeting, creative assets and campaign performance
Help improve qualified lead volume, cost per lead and conversion rates
Identify wasted spend, tracking problems and campaign opportunities
Create and test ad copy, campaign structures, targeting approaches and landing-page ideas
Support the development of clear testing and optimisation plans
Use Google Ads, GA4 and Google Tag Manager to understand performance and support campaign decisions
Review lead-quality or CRM information when it is available, rather than relying only on platform conversions
Prepare accurate performance reports with clear observations and recommended actions
Join client meetings and explain campaign performance in straightforward language
Work with our design and content teams to brief new campaign assets
Work alongside our Meta Ads specialist so that paid channels support the same wider strategy
Keep account changes, tests and important decisions properly documented
Stay informed about relevant Google Ads developments and share useful learning with the team

Using AI and automation well

Google Ads is increasingly automated, but successful campaigns still require good judgement, accurate measurement and strong creative inputs.

You should be comfortable working with automated bidding, Performance Max, Demand Gen and other AI-supported features. You should also understand the importance of monitoring search-term quality, targeting, budgets, tracking and lead quality.

We want someone who can use automation intelligently—not someone who simply accepts every platform recommendation.

What success looks like

During your first six months, we would expect you to:

Build a strong understanding of your allocated clients and their objectives
Take reliable ownership of day-to-day account management
Maintain accurate budgets, checks, reporting and account documentation
Identify opportunities to reduce wasted spend and improve campaign performance
Create clear testing plans instead of making unstructured account changes
Develop a better understanding of lead quality and what happens after an enquiry is generated
Communicate account performance clearly to colleagues and clients
Build the confidence and strategic understanding needed to progress towards a Paid Search Manager position

Requirements

What we are looking for

You should have:

At least two years of hands-on experience managing Google Ads campaigns
Experience working across Search and Performance Max campaigns
Experience managing lead-generation campaigns for service-based businesses
A good understanding of keyword research, search terms, bidding, budgets and campaign structure
Working knowledge of GA4 and conversion tracking
The ability to analyse data and turn it into practical actions
A structured and organised approach to account management
Good written and verbal communication skills
The confidence to contribute during internal and client discussions
Strong attention to detail
The ability to manage several accounts and priorities within a remote working environment
The right to work in the UK. We are unable to provide visa sponsorship for this position

We are interested in what you have actually managed and improved—not simply the number of Google products listed on your CV.

Helpful, but not essential

It would be useful if you also have:

Experience working for a digital or performance-marketing agency
Experience within medical aesthetics, dental, healthcare, beauty or wellness
Experience with Demand Gen, Display or YouTube campaigns
Familiarity with Google Tag Manager
Experience using CRM data or offline conversions to assess lead quality
An understanding of landing-page and conversion-rate optimisation
Experience with Microsoft Ads or other paid-media platforms
Relevant Google Ads certifications

You do not need to be an SEO specialist, designer, developer and copywriter as well as a PPC professional. You will work with specialists across LTF, but you should be able to identify what a campaign needs and provide a useful brief.

Benefits

What we offer

A salary of £27,000-£36,000, depending on experience
A fully remote position within the UK
Flexible working hours with agreed core availability
28 days' annual leave, excluding UK public holidays
Health-plan membership
Employer pension contributions
Team events and away days
Opportunities for training and professional development
Support from experienced colleagues across paid media and the wider patient journey
A clear opportunity to develop towards a Paid Search Manager position
The chance to work within an established agency specialising in a distinctive and growing sector

LTF Digital jobs

Senior PPC Executive (Google Ads)

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