Paid Media Executive

£35k

West Yorkshire – 3 days in

Forward Role are proud to be partnering with one of Yorkshire's most established homeware retailers - a UK manufacturer and digital retailer that designs and produces everything in-house. With over two million products delivered nationwide, an 'Excellent' Trustpilot rating, and a team of around 300 people, this is a business with real scale and serious ambition for furth

er growth.

The role

Reporting into the Paid Media Manager, the Paid Media Executive will take ownership of paid search and paid social across a portfolio of e-commerce brands. This is a hands-on role with genuine influence over budget and strategy from day one.

Key responsibilities

Manage and optimise paid search campaigns across Google Ads and Microsoft Advertising, driving market share growth while maintaining spend efficiency
Drive remarketing and upper-funnel prospecting through paid social channels including Meta, Pinterest and TikTok
Manage cross-channel campaign alignment to prevent audience overlap and maximise budget efficiency
Conduct regular SQR analysis, implementing negative keyword strategies and refining campaign structures to improve performance
Run A/B tests across ad copy, creative assets, landing pages and shopping feeds
Manage and optimise shopping feeds through product selection, titles and imagery
Identify new target audiences through keyword and audience research, developing new campaigns accordingly
Build and maintain PPC and e-commerce reporting to support data-driven decision making across the business

Essential requirements

Minimum 2 years of PPC experience, in-house or at agency level
Proven track record managing paid search and shopping campaigns on Google Ads and Microsoft Advertising
Strong analytical skills with the ability to interpret large data sets and make clear recommendations
Proficient in Google Analytics 4
Genuine interest in e-commerce and an understanding of cross-channel interactions
Highly self-motivated and commercially focused

Desirable

Experience managing paid social campaigns on Meta, Pinterest, YouTube or TikTok
Knowledge of attribution modelling and performance forecasting
Strong Excel and Google Sheets skills

If you are an ambitious paid media professional looking for your next challenge with a high-growth Yorkshire business, we would love to hear from you. Please get in touch for a confidential conversation.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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