PPC Specialist Role Description
Job Type: Full-Time
Classification: Exempt
Location: ZQUARED Headquarters: Chesterfield, MO(on-site)
Department: Brand Solutions
Sub-Department: Advertising
Reports to: Advertising Manager
Schedule: 8am to 4pm, M-F
Overview
ZQUARED solves e-commerce problems for retailers with a sizable presence on Amazon & WalMart. As a value-add reseller and professional e-commerce partner, we take an investment position in the companies we serve. Ultimately, our team develops strategies and implements solutions to protect and grow brands, from packaging to MAP support.
Role
As ZQUARED’s PPC Specialist, you will play a pivotal role in driving our advertising campaigns and strategies on Amazon and Walmart. You will be responsible for executing advertising campaigns, updating and optimizing ad campaign performance, and managing ad spend to maximize ROI. You will also work closely with our cross-functional teams and Brand Partners to ensure campaign success. Our collaborative approach aims to not only meet account performance objectives but also effectively manage stakeholder expectations.
Your performance will be assessed based on specific Key Performance Indicators (KPIs), emphasizing profitability in terms of metrics including but not limited to Return on Ad Spend (RoAS), Cost Per Click (CPC), Impressions, ACOS (Advertising Cost of Sales), and Ad Position.
First 90 Days at ZQUARED
First 30 Days- Learn & Assess
- Gain access to key PPC accounts, tools, and reporting platforms.
- Meet with the PPC team and learn their strategies & best practices.
- Complete PPC training and become Amazon Ads certified.
By 60 Days- Implement & Optimize
- Observe client calls to understand current strategies.
- Audit existing campaigns and identify wasted spend and growth opportunities.
- Test and refine campaigns based on performance data.
By 90 Days- Lead Strategy
- Begin to contribute to PPC portion of client calls.
- Begin implementing campaign optimizations and new strategies.
- Contribute new ideas and optimization strategies for clients and the team.
Responsibilities
Administration & Planning
- Collaborate with the Advertising Manager to implement advertising management strategies that align with the company's overall goals and objectives.
- Support ZQUARED’s cross-functional teams and Brand Partners to meet account performance objectives and manage stakeholder expectations.
- Prepare for and attend weekly Advertising meetings, gathering necessary data and insights for effective discussions to ensure strategies align with objectives.
- Prepare for and attend weekly Brand Management meetings to discuss advertising strategies with cross-functional teams in the context of overall brand management.
- Meet with Trellis, our advertising partner, monthly to review account goals, platform updates, and resolve any questions or concerns.
- Attend client meetings in support of the Advertising Manager to represent ZQUARED.
- Monitor and maintain active Amazon cases to promptly resolve any issues related to advertising.
- Maintain accurate and up-to-date records of all PPC Specialist activities in the company's CRM system, Hubspot.
- Perform other tasks, duties, and responsibilities as assigned by the Advertising Manager.
Advertising Campaign Management
- Monitor campaign ACOS (Advertising Cost of Sales) and campaign budgets to ensure efficient spending.
- Assist in implementing advertising strategies developed by the Advertising Manager.
- Support in monitoring and optimizing ad campaign performance to achieve KPIs for profitability by identifying opportunities and challenges and developing + implementing appropriate action plans.
- Track campaign ROAS(Return on Ad Spend) and budgets to ensure compliant spending.,
Reporting, Research & Analytics
- Update advertising campaign performance weekly, analyzing key metrics and identifying areas for improvement.
- Report brand-specific advertising metrics monthly, including sales and spend, by updating advertising tracking sheets for accurate performance analysis.
- Meet with our Amazon Ads and Walmart Ads representatives regularly to stay up-to-date on the latest advertising opportunities and trends on the Amazon and Walmart platforms.
- Keep abreast of industry shifts within Amazon, Walmart, and e-commerce at large to ensure ZQUARED’s advertising management initiatives are relevant and on point.
- Stay up to date with advertising management trends and best practices, including new tools, platforms, and methodologies to ensure use of the most effective strategies.
Job Qualifications
Minimum Qualifications
- Bachelor's degree in marketing, business administration, or a related field
- 1-3 years of experience in advertising, digital marketing, or a related role
- Strong analytical skills and a data-driven approach to decision-making
- Ability to manage multiple advertising campaigns simultaneously
- Self-motivated with a strong sense of ownership
- Proficiency in Microsoft Office, Google Suite, CRM software, or similar programs
- High level of competency with developing spreadsheets
- Interpersonal skills to engage with various levels of management, staff and clients
- Enjoys working independently and as part of a team
- Willingness to learn and adapt to evolving advertising trends
Preferred Qualifications
Experience working with the following programs:
- Amazon & Walmart Seller Central
- Amazon Ads
- Skubana
- Google Suite
- Helium10
- Hubspot
- Trellis
Benefits
- 401(k)
- Dental Insurance
- Health Insurance
- Vision Insurance
- Paid Time Off
