Paid Media Executive
Location: Hybrid - London
Salary: £30k+ (DoE)
Contract Type: Permanent, Full-Time
What We Can Offer You: 25 Days Annual Leave, Additional Holiday Purchase, Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work Scheme, Discount Vouchers and Access to Wellbeing Resources
Why Do We Want You
We're looking for someone who's excited by the idea of variety, loves digging into performance data, and enjoys the challenge of turning insights into results.
At Wilmington plc, you'll work across a portfolio of market-leading brands spanning professional education, compliance, financial services and legal training. You'll gain exposure to different audiences, challenges and objectives, giving you the chance to build your paid media experience while helping our brands reach and engage the people who matter most.
If you're ready for a role where you can make an impact across multiple brands, we'd love to hear from you!
Please note: To complete your application, you will be redirected to Wilmington plc’s career site.
At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”!
Job purpose, tasks and responsibilities
As our Paid Media Executive, you'll be supporting the day-to-day execution and optimisation of paid media campaigns across multiple Wilmington brands.
You'll work closely with our Paid Media Manager to keep accounts running smoothly, accurately reported, and continuously improving, building your expertise across search, social, and paid channels in both B2B and B2C, regulated environments.
You'll be responsible for:
• Building, launching and optimising paid media campaigns across a range of channels, including Google Ads, Microsoft Ads, LinkedIn and Meta.
• Monitoring campaign performance, carrying out day-to-day account optimisation and identifying opportunities to improve results.
• Producing regular performance reports and sharing insights that help drive smarter decision-making.
• Supporting campaign tracking and attribution to ensure performance is accurately measured and reported.
• Working across multiple Wilmington brands, adapting campaigns to different audiences, objectives and sectors.
• Ensuring campaigns meet relevant platform and regulatory requirements.
• Collaborating with colleagues across Demand Generation, Marketing Operations & Analytics, and the wider business to deliver successful campaigns.
• Acting as a trusted day-to-day contact for stakeholders and supporting the Paid Media Manager with campaign updates and recommendations.
What’s the Best Thing About This Role
Working across several established brands means you'll be constantly learning, testing new ideas and tackling different challenges, all while building deeper expertise in paid media.
What’s the Most Challenging Thing About This Role
No two brands are the same, and neither are their audiences. You'll need to quickly understand different objectives, stay on top of competing priorities and keep campaigns performing across a varied portfolio.
To be successful in this role, you must have:
• Previous paid media/ PPC experience in an agency environment.
• Hands-on experience managing and optimising campaigns across at least two major advertising platforms, such as Google Ads, Microsoft Ads, LinkedIn Ads or Meta Ads.
• A strong understanding of campaign optimisation, bid management and performance improvement.
• Experience working towards lead generation objectives and an understanding of key paid media performance metrics.
• Confidence using GA4, Salesforce, Power BI and Marketo, alongside reporting dashboards and performance data.
• Experience managing or supporting campaigns with significant budgets and ensuring spend is tracked effectively.
• Strong analytical skills, with the ability to turn data into actionable insights.
• Excellent attention to detail, organisation and stakeholder communication skills.
We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.
About us
Wilmington plc is a dynamic and expanding group of companies with a common aim – turning knowledge into advantage. We provide information and training to professional business markets within the Risk & Compliance, Finance, Legal and Insight sectors.
Our businesses enable professionals and their organisations to perform better by providing quality, relevant and reliable information, education and knowledge. We share ideas and successes across the group, harness shared resources and focus on our customers’ needs.
Join us and do Work That Means Something
At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape.
When you join us, you’ll not only make a real difference for our customers, you’ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities.
Whether you're just starting out, returning to work after a break, or looking to take your next step, you’ll be doing work with meaning.
Join us and make a real difference. Click on “APPLY” today!
