Paid Media Specialist
Introductio
nThis is a hands-on delivery role focused on the day-to-day management, optimisation, and reporting of paid media campaigns across Google Ads and Meta Ads. The successful candidate will join an experienced team and work across a portfolio of ecommerce brands, helping to drive performance and identify growth opportunities
.
The Ro
leAs Paid Media Specialist, you will be responsible for managing and optimising paid media campaigns across Google Ads and Meta Ads, ensuring budgets are effectively utilised and performance targets are achieve
d.Working closely with Account Managers and the wider paid media team, you will analyse performance, implement testing strategies, and provide recommendations to improve campaign outcomes across a range of ecommerce client
s.Responsibilities includ
e:• Managing and optimising Google Ads and Meta Ads campaigns on a day-to-day bas
is• Monitoring campaign performance, budgets, and pacing against agreed objectiv
es• Building, launching, and refining campaigns across paid search and paid social channe
ls• Implementing testing strategies across audiences, creatives, bidding approaches, and campaign structur
es• Identifying performance issues and proactively implementing solutio
ns• Conducting account audits and health checks to ensure platform best practices are maintain
ed• Analysing campaign data and identifying opportunities for growth and optimisati
on• Supporting reporting and performance reviews with actionable insights and recommendatio
ns• Collaborating closely with Account Managers and paid media specialists across the busine
ss• Maintaining accurate campaign documentation and recor
ds• Contributing ideas, recommendations, and learnings based on previous agency experien
ce
Skills & Experien
ce:• Minimum 2 years' hands-on experience managing Google Ads campai
gns• Minimum 2 years' hands-on experience managing Meta Ads campai
gns• Strong understanding of ecommerce performance market
ing• Experience managing budgets, optimisation, and reporting independen
tly• Strong analytical skills with experience using Google Sheets, Excel, or similar to
ols• Excellent communication and stakeholder management ski
lls• Ability to work autonomously and manage workload effectiv
ely• Previous experience working within a digital marketing agency environm
ent
Desirable Experie
nce:• Experience working within smaller independent agen
cies• Experience managing Shopify-based ecommerce br
ands• App acquisition campaign experi
ence• B2B lead generation campaign experi
ence• Experience with Microsoft
Ads• Knowledge of GA4, GTM, and conversion trac
king• Experience across additional paid social platforms including TikTok, Reddit, Pinterest, or Link
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